Ayesha Curry Says ‘Business Talk’ Is Like ‘Foreplay’ for Her and Steph Curry (Exclusive)

Mar. 15, 2025

Jerritt Clark/Getty

Stephen and Ayesha Currylove to talk business.

The NBA superstar, 36, andSweet July founder, 35, have both taken on major side projects recently, with Ayesha launching her brand’s skincare line and Steph venturing into the world of entertainment and producing.

“Any move that’s going to be made starts in our little internal, two-person circle,” Ayesha tells PEOPLE at her Sweet July Skin pop-up in San Francisco.

The ambitious couple — who welcomed theirfourth child, Caius Chai,together in May 2024 — have “a lot” in the works, says Ayesha, and making it all happen alongside her husband keeps their relationship strong.

“It’s so embarrassing…I feel like business talk is foreplay for us,” she says with a laugh. “Like, ‘So what’s going on in your world? What’s going on in yours?’ I love it. We literally bounce off of each other,” adds Ayesha.

Ayesha Curry and Stephen Curry at the 2021 Met Gala.Dimitrios Kambouris/Getty

As she launches Sweet July’s line of skincare — which was “how Sweet July actually started,” she says — Ayesha is “so grateful” for the support from her husband. “I’d say he’s the biggest supporter for me,” the mother of four tells PEOPLE.

“I have terrible imposter syndrome, and he is always there to encourage me, remind me, uplift me, me, and be like, ‘Hey, what do you need today?’ So from that perspective, he’s always there and kind of my sounding board.”

The Golden State Warriors star is so supportive of his wife that he even lets her experiment with her skincare products on him. “He’s always willing to try all of the products,” says Ayesha.

“But I’ll be honest, he’s not like, a face-washing kind of guy,” she teases.

Steph is more of a “splash water on my face kind of guy,” his wife shares, “But he will let me give him a facial, so that’s all that matters,” she laughs.

Ayesha’s inspiration for Sweet July’s skincare line, an idea that first came to her in 2019, comes from her family roots in Jamaica. “One of the biggest things that people bring over and one of the biggest imports is the Blue Mountain Coffee,” Ayesha explains, “and so I wanted to highlight that. I know caffeine works under the eyes for the skin.”

“I felt like what you put in your body you can put on your body, and there has to be some sort of efficacy from all of these beautiful ingredients that come from where my family’s from in Jamaica, and so we started to do a deep dive and quickly realized there are a lot of ingredients that aren’t mass market right now that are really effective for the skin.”

Ayesha Curry at her Sweet July Skin pop-up on Feb. 15, 2025 in San Francisco, CA.Ayesha Curry

Ayesha Curry

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

“The pandemic really led us to realize we’ve got to find ways to make ourselves happy with your everyday cup of coffee, the way you take a bath, the way you wash your face, having gratitude, grounding yourself, being present in those moments. It’s transformative.”

source: people.com