Beyoncé Rocks Sexy Denim-on-Denim Outfit in New Levi's Campaign That Sees Her Channeling Her Inner Pool Shark

Mar. 15, 2025

Beyonce for Levi’s.Photo:Levi’s/Youtube

Levi’s/Youtube

Beyoncéis stepping up her denim game, thanks to Levi’s.

As she strolls around the pool table setting up winning shots,the Grammy winnershows off her matching denim ensemble — a cropped jacket and high-waisted jeans decked out with crystal embellishments. The campaign also highlights other striking pieces, including the Ribcage Wide Leg jeans, the Braided Vest and the Spade Trench, styled with custom embellishments.

“There isn’t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,” Beyoncé says of the partnership in a press release. “And when I think of all those things, I think of Levi’s.”

Beyonce for Levi’s.Levi’s

Levi’s

She continues, “For the second chapter in our collaboration we had even more fun in reimagining the denim on denim narrative, through the lens of a woman, who can be sexy, bold and a fierce competitor, all at once. We wanted to celebrate the duality of grace and power.”

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!Kenny Mitchell, global chief marketing officer of the Levi’s brand at Levi Strauss & Co., shared: “Levi’s has always built on its rich denim history, reinterpreting it in new cultural moments and proving that reinvention is at its core. Pool Hall honors our heritage while breaking new ground, giving fans a chance to personalize their Levi’s and express their unique style.”

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Beyoncé, who featured a track titled “LEVII’S JEANS” on her album of the year-winningCowboy Carter, debuted her collaboration with Levi’s with a spot that reinterpreted the iconic 1985 “Launderette” ad that famously reignited “I Heard It Through the Grapevine” on the Billboard charts.

It features the singer posing in a laundromat in a pair of high-waisted jeans and a matching cowboy hat along with a cropped white tee. She effortlessly strips down to her briefs drawing the gazes of those around her.

“My song ‘LEVII’S JEANS’ celebrates what I believe is the ultimate Americana uniform — something we all wear with pride,” Beyoncé said via press release. “I am honored to work with Levi’s to create quintessential American iconography."

source: people.com