Cole Hauser Says His Lucky Brand Line Is a Bit Cowboy, a Bit Comfort and Completely 'My Own Style' (Exclusive)

Mar. 15, 2025

Cole Hauser.Photo:Lucky Brand

Lucky Brand

Years of true-grit living on a ranch has taughtCole Hauserwhat works and what doesn’t in his outfits.

Cole Hauser X Lucky Brand t-shirts (left); Cole Hauser X Lucky Brand denim.Lucky Brand

Fans may know the actor for his work on the hit Paramount series chronicling the existence of the Dutton family, but Hauser’s days off-camera are often spent in the saddle, putting those very ideologies he’s known for on-screen into practice in real life.

“I wear jeans nine months out of the year,” he says. “I wear cowboy boots nine months out of the year. And for me … designing with Lucky was trying to find a way to even make it more comfortable.”

That’s why fabric selection was key to his decision-making process in designing this collection.

“Denim is denim, but at the end of the day, shirts – the buttons – a lot of the shirts that I was wearing on the show, it takes six months to wear ‘em in. I wanted to create a shirt and a button down that basically off the rack you put on and it’s comfortable,” he notes. “Its got a little bit of stretch to it so you can ride with it and work with it. And so I think we’ve accomplished that and it’s exciting.”

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To Hauser, his singular goal with the aesthetic of the collection was to “just [bring] back some old school kind of vibes that I feel like we got away from maybe in the 90s, early 2000s.”

Cole Hauser.Lucky Brand

That ethos came full circle when Lucky Brand allowed Hauser to breathe new life into a favorite garment of his for decades: his jacket from the 2000 filmTigerland.

“When I left doing that film, I wore it everywhere, Hollywood and New York,” he recalls. “And people used to always say, ‘Man, where’d you get that jacket?’ So I thought that’s something we should bring back, and it’s flying off the rack.”

Hauser notes that “it was important for me to bring kind of my own style to Lucky, and not just the Western style, but also some stuff that’s throwbacks to what we used to wear in the 50s, 60s, 70s, and they did a great job of helping me create it.”

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Most recently, Hauser brought his effortless cool to Dillard’s at the Cool Springs Galleria Mall in Franklin, Tenn. on Tuesday, Dec. 3, where he connected with fans over the new collection in an experience that he says “makes my heart feel good.”

“I’ve been doing it for really the last couple of years … going and visiting with my fans and just talking with them and hanging out,” he shares, adding, “it’s always important to me to make sure that there is a connection between me as Cole and the fans out in America.”

Ultimately, Hauser highlights how he’s “one of them,” adding, “I grew up pretty humbly with my mom and brothers and sisters in Oregon and all around this country and never spent any time in Tennessee, but in Texas and in Florida. And so I think they definitely, it resonates to them. Here’s an American man who’s followed his dreams and been successful in doing so. I feel like there’s always a connection with them that way, which is nice.”

source: people.com