David Beckham Recalls 'Embarrassing' Moment His Mother-in-Law Said She 'Could See Everything' in His New Underwear Ads

Mar. 15, 2025

Jackie Adams (left); David Beckham.Photo:Samir Hussein/WireImage; Mert and Marcus/Hugo Boss

Samir Hussein/WireImage; Mert and Marcus/Hugo Boss

David Beckham’s underwear campaign led to an awkward family moment.

The former English soccer player, 49, toldDeadlinethat his mother-in-law admitted she and her friends were “zooming in” on the photos for his new ad for underwear brand Hugo Boss. The campaign launched Thursday, Jan. 30, marking the new Boss One Bodywear collection.

Beckham revealed that his mother-in-law told him that she “could see everything” when she zoomed in on his photos.

“I was like, ‘Well don’t zoom in then,’ " he recalled of the “embarrassing” moment.

David Beckham for Hugo Boss.Mert and Marcus/Hugo Boss

Mert and Marcus/Hugo Boss

The photos, like the underwear, keep to a minimalist aesthetic and allow the garments to speak for themselves. In the first photo, Beckham wears a black pair and poses against a dark gray background, while another with the same backdrop, sees him lounging against the wall in more of a full-body shot. Beckham even uses water as a prop in one snap as he stands under a shower in the black pair of boxers.

Beckham then switched up both the background and the underwear, lounging on a black leather chair in an empty, sunlit room — this time in the white briefs.

To prepare for the shoot, Beckham admitted he cut out “good food and wine” and trained for 14 weeks, per Deadline.

The day the campaign launched, Beckham’s wife Victoria shared one of his photos to Instagram. The fashion designer simply captioned the shot, depicting her husband from the neck down, “My boss🖤😉.”

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The new Hugo Boss collection contains “premium-quality men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white hues,” per a release, and are made from cotton and elastane.

“The new Boss One collection is beautifully made,” Beckham added. “I’m proud to support Boss in our long-term strategic partnership with this campaign.”

source: people.com