e.l.f. Cosmetics Is Inviting You to Party on Super Bowl Sunday atThe E.L.F. TIME Show

Mar. 15, 2025

Super Bowl LIX.Photo:e.l.f.; Michael Owens/Getty

e.l.f.; Michael Owens/Getty

e.l.f Cosmetics is making their play for the big game Sunday — and it’s good!

And who needs Tom Brady and Kevin Burkhardt for commentary? e.l.f. has lined upThe E.L.F TIME Showroster that includes sports commentator andWhat the FootballpodcasthostSuzy Shuster,InsecurestarYvonne Orjiand drag queenHeidi N. Closetto lead the lively commentary from their version of a sports desk.

The cosmetics brand is formulating this new unique experience with the knowledge that 70% of Americans indulge in two or more media platforms during the big game, according to a press release.

e.l.f. von zehn campaign for Super Bowl LIX.e.l.f.

e.l.f.

“With our viewing party, we unleash an e.l.f. twist on democratizing access to sports fandom,” Laurie Lam, e.l.f. Beauty’s Chief Brand Officer said in a statement. “We always want to be with the community, literally where they are as their tried-and-true bestie.”

Audiences can watch e.l.f. game-day coverage via e.l.f.’sTikTok,YouTube,Instagram,AmazonandTwitchaccounts, as well as on theirwebsite. Users of the app will also get an exclusive in-app shopping experience.

Tune intoPEOPLE’s celebrity infused game-day coverageas well asThe E.L.F TIME ShowSunday, Feb. 9 at 6:30 p.m. ET to get your game face on!

source: people.com