Hailee Steinfeld Encourages Women to 'Give Breasts the Attention They Deserve' in Super Bowl Ad: (Exclusive)

Mar. 15, 2025

Hailee Steinfeldis putting breasts front and center — right in the middle of theSuper Bowl.

TheSpider-Man: Across the Spider-Versestar has teamed up with pharmaceutical company Novartis to encourage women to prioritize their breast health in a new Super Bowl ad.

Steinfeld talked to PEOPLE exclusively about her involvement in the campaign.

Hailee Steinfeld in the new ad.Courtesy of Novartis

Courtesy of Novartis

The ad also features comedian andbreast cancer survivorWanda Sykes.

“When I was 47, I went in for a breast reduction expecting a straightforward surgery,” she said in a press release. " I never imagined breast cancer would be lurking. It totally caught me off guard, and I’m pretty sure early detection saved my life."

Sykes continued: “As an avid football fan, I know the big game is the perfect time to remind women to know their risks, get checked regularly, and encourage others to do the same.”

In PEOPLE’s exclusive first look at the ad, which will air Feb. 9 during theSuper Bowl,the camera zooms in on the chests of cheerleaders, Mardi Gras revelers and other women having fun. Clad in a plunging black gown, Steinfeld urges. “Let’s give breasts the attention they deserve most.”

Wanda Sykes.Courtesy of Novartis

At the center of the campaign isYourAttentionPlease.com, a website that provides information about breast health and risk factors. It encourages women from all backgrounds to learn more about their personal risk through a quiz and to schedule routine screenings.

“It was so empowering to lean into the fact that there is such a fixation that society has created around women’s breasts — and taking that and using it in a way that changes the narrative and turns that attention on the more important aspect behind women’s breasts,” Steinfeld explains. “And that is our breast health, and encouraging people to do the simple task of going toyourattentionplease.com, taking an assessment, and understanding their body, and their risk and their history.”

Hailee Steinfeld and her fiancé Josh Allen step out in Paris.Aissaoui Nacer / SplashNews

Aissaoui Nacer / SplashNews

She’s also excited to be part of a Super Bowl ad. “It’s such a massive event and I’d be lying if I said a Super Bowl commercial wasn’t a bucket list experience for me,” Steinfeld says. “So this is really huge, and I’m so honored and so proud to be a part of this and have this be my first Super Bowl commercial.”

While theHawkeyealum’s fiancé,Josh Allen, didn’t make it to the Super Bowl with theBuffalo Bills, Steinfeld said “it depends” where she’ll watch the game this year. “I love a Super Bowl party," she says. Her must-have? “Nachos, for sure.” And, she adds, “I’m a big cookie gal, so as long as there’s, like, Super Bowl-themed cookies at the party, that’s a highlight for me.”

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source: people.com