Hailey Bieber's Rhode Lip Campaign Starring Tate McRae Recreates an Iconic '90s Versace Ad

Mar. 15, 2025

Tate McRae and Hailey Bieber for Rhode lip liner campaign.Photo:Carlijn Jacobs

Carlijn Jacobs

Hailey Bieber’s Rhode is taking inspiration from an iconic Versace ad.

On Friday, Jan. 24, the model and beauty founder, 28, announced the launch of the brand’s highly anticipated lip product,Peptide Lip Shape. To celebrate the launch, Rhode released a star-studded campaign featuring Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra.

One shot in particular — in which Bieber and the rest of the models are pictured next to each other in pastel outfits — references a Versace ad from the 1990s.

The original campaign featured Nadja Auermann,Christy Turlington Burns,Claudia Schiffer,Cindy Crawfordand Stephanie Seymour.

Tate McRae for Rhode.Carlijn Jacobs

OnFacebook, Schiffer, 54, shared that the iconic image was included in her upcoming bookCaptivate! Fashion Photography of the 90s.

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

Hailey Bieber for Rhode.Carlijn Jacobs

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

Per Rhode, Peptide Lip Shape “combines soft-focus color and high-performance skincare to give your lips dimension.” The blendable formula, which comes in 11 shades, contours lips while providing skincare benefits.

“The creamy formula and rounded tip makes it easy to bring soft dimension to your lips, and the built-in smudger lets you diffuse the color seamlessly,” the press release continues.

The Peptide Lip Shape and a Peptide Lip Shape Set will be available onrhodeskin.comon Thursday, Jan. 30.

source: people.com