Jason Kelce Went Missing for 10 Minutes in a Sea of Lookalikes — and Found 'Kindred Spirits' (Exclusive)

Mar. 15, 2025

NEW ORLEANS, LOUISIANA - FEBRUARY 04: Marriott Bonvoy and Courtyard by Marriott Fanbassador Jason Kelce blitzes the French Quarter with dozens of lookalikes on February 04, 2025 in New Orleans, Louisiana. Teams of contestants competed throughout the French Quarter to find the real Jason Kelce and win a stay in the Courtyard Super Bowl Sleepover Suite inside Caesar’s Superdome on the night before the game.

Taylor Hill/Getty

Birds of an Eagle feather, flock together!

Jason Kelcetouched down in New Orleans ahead of the Super Bowl on Feb. 9 — and while he won’t be playing in the NFL Championship himself this weekend, he found himself center of a different game: “Find Jason.”

“It went fantastic!” Kelce tells PEOPLE exclusively after the event. “The lookalikes really looked alike, not that I’m a particularly hard person to look like,” he jokes. “It was a really unique experience to be down here in New Orleans for these super fans.”

He adds, “If I wasn’t Jason Kelce, I wouldn’t know who the real one is either.”

Jason Kelce Went Missing for 10 Minutes in a Sea of Lookalikes — and Found ‘Kindred Spirits’ PHILADELPHIA, PENNSYLVANIA - SEPTEMBER 08: Jason Kelce attends Thursday Night Football Presents The World Premiere of “Kelce” on September 08, 2023 in Philadelphia, Pennsylvania. (Photo by Lisa Lake/Getty Images for Prime Video)

Lisa Lake/Getty; x

In fact, Kelce relishes in the company of his lookalikes despite the unique situation of having so many doppelgängers being in one place. “It feels weird, but at the same time it feels like a lot of kindred spirits,” he reveals.

In addition to the spiritual element synonymous with his vibe, Kelce rattled off a few other physical features that are “musts” to resemble him accurately. “Obviously you need a beard and hair and a similar style,” he began to list.

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Jason Kelce Went Missing for 10 Minutes in a Sea of Lookalikes — and Found ‘Kindred Spirits’

“You got to have bushy eyebrows to really nail it, that’s a very underrated part of looking like Jason Kelce,“the dad of four makes clear. “When you smile, your eyes almost need to disappear. Those are the big must-haves.

He adds, “And then after that, you need to be a pretty stoutly fellow with some girth to them.”

The winner of the Marriott “Find Jason” activation was awarded with the Courtyard Super Bowl sleepover suite — a Courtyard hotel room in the Caesars Superdome — and tickets to the game.

Afterwards, the lookalikes — who were dressed in matching tracksuits — were stationed around the French Quarter giving away prizes like free stays, gift cards and more. “It was a really, really fun experience,” Jason tells PEOPLE of the day.

Travis Kelce and Jason Kelce.Jesse D. Garrabrant/NBAE via Getty

Travis Kelce and Jason Kelce attend a game before the game against the Boston Celtics against the Philadelphia 76ers during Game 6 of the 2023 NBA Playoffs Eastern Conference semi-finals on May 11, 2023 at the Wells Fargo Center in Philadelphia, Pennsylvania

Jesse D. Garrabrant/NBAE via Getty

The fun-filled day was an exiting way to kick off Super Bowl week in New Orleans in the lead up to the big game on Sunday, where Kelce’s brotherTravis Kelceand the Kansas City Chiefs will face Jason’s former team, the Philadelphia Eagles, in attempt to secure the NFL Championship title.

If the Chiefs win, it will mark the first-ever Super Bowl “three-peat” in the history of the NFL. “It’s an incredible opportunity,” Jason says of the never-done-before football feat. “I think they’re in uncharted territory already.”

He adds, “It speaks to the unbelievable chemistry and team that they’ve had for a long time in Kansas City. It would be something really, really cool to be able to say that you’ve done in the NFL.”

source: people.com

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