Louis Vuitton Is Launching Your New Favorite Red Lipstick — and It’s So Taylor Swift-Coded

Mar. 15, 2025

Louis Vuitton announced debut of its makeup category.Photo:Louis Vuitton

Louis Vuitton

Louis Vuitton is stepping into a new era.

The partnership promises a wide range of products, including 55 lipsticks, 10 lip balms and eight eyeshadow quads in the first collection. Details of the packaging have yet to be unveiled, but McGrath teased toVoguethat it would feature the iconic “LV” signature. The outlet also reports that the formulas took four years to perfect.

Pat McGrath announced the creative director of La Beauté Louis Vuitton.Louis Vuitton

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“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty," McGrath shared in a press release.

Pietro Beccari, chairman and CEO of Louis Vuitton added that the launch is a “natural business evolution” for the house. “Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”

Taylor Swift in Louis Vuitton and her signature red lip for the Bills vs. Chiefs game.Jamie Squire/Getty

Jamie Squire/Getty

Further details about the groundbreaking news have yet to be shared, including whether or not there will be a celeb face attached to the launch.

However, if we had to nominate a star for the appointment, it’d beTaylor Swift. The pop star rocked Louis Vuitton when she attended the 2016 Met Gala and has more recently looked to the label for her Chiefs-inspiredgame-day outfitsas she supported Travis Kelce throughout the season. She also famously worked with McGrath for her “Bejeweled” music video glam.

La Beauté Louis Vuitton.Louis Vuitton

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Louis Vuitton has a rich history in cosmetics. In 1920, they designed powder compacts, brushes and mirrors. In a press release, the brand also highlights the Le Milano kit made custom for French opera singer Marthe Chenal and toiletry case for Polish composer Jan Paderewski, both of which are archives from 1925.Fragrancewas introduced to the house’s portfolio in 2016.

source: people.com