Meet PEOPLE's 2024 Creators of the Year

Mar. 15, 2025

Alix Earle, Nara Smith and Chris Olsen, three of PEOPLE’s Creators of the Year.Photo:Alix Earle/Instagram; Nara Smith/TikTok; Chris Olsen/Instagram

Alix Earle, nara smith and chris olsen

Alix Earle/Instagram; Nara Smith/TikTok; Chris Olsen/Instagram

Meet the creatives, disruptors and influencers who dominated 2024 and earned a spot on PEOPLE’s inaugural Creators of the Year list.These social media savants represent new media in a variety of niches and with a wide range of content.Nara SmithandBallerina Farm’s Hannah Neelemanmake lifestyle content about their lives as stylish trendsetters, moms and queens of the kitchen, whileChris OlsenandJake Shaneshake laughs out of their millions of followers.Podcasters likeTay and Taylor LautnerandAnna Sitaropen up and dive deep, but on another side of our FYPs, iconic personalities likeJett and Campbell “Pookie” Puckettride on pure love and positivity.From a sexy woodsman to beauty vloggers and culinary experts, here are PEOPLE’s 2024 Creators of the Year.

Meet the creatives, disruptors and influencers who dominated 2024 and earned a spot on PEOPLE’s inaugural Creators of the Year list.

These social media savants represent new media in a variety of niches and with a wide range of content.Nara SmithandBallerina Farm’s Hannah Neelemanmake lifestyle content about their lives as stylish trendsetters, moms and queens of the kitchen, whileChris OlsenandJake Shaneshake laughs out of their millions of followers.

Podcasters likeTay and Taylor LautnerandAnna Sitaropen up and dive deep, but on another side of our FYPs, iconic personalities likeJett and Campbell “Pookie” Puckettride on pure love and positivity.

From a sexy woodsman to beauty vloggers and culinary experts, here are PEOPLE’s 2024 Creators of the Year.

01of 43Nara SmithNara Smith.Nara Smith/TikTokModel, mom of three and TikTok iconNara Smithcan often be seen making elaborate recipes completely from scratch — and while wearing couture.“I wore this beautiful Rodarte dressmaking cough dropsone day,” the 23-year-old recalls to PEOPLE while looking back on her favorite fashion moments of 2024.

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Nara Smith

Nara Smith.Nara Smith/TikTok

Nara Smith nmaking cookies

Nara Smith/TikTok

Model, mom of three and TikTok iconNara Smithcan often be seen making elaborate recipes completely from scratch — and while wearing couture.

“I wore this beautiful Rodarte dressmaking cough dropsone day,” the 23-year-old recalls to PEOPLE while looking back on her favorite fashion moments of 2024.

02of 43Sean EvansSean Evans.Sean Evans/InstagramTheHot Oneshost, 38, has been conducting deeply researched interviews with A-list celebrities while plying them with chicken wings dipped in hot sauces since 2015. And like the progression of fiery sauces in front of the stars he interviews,Hot Onesjust keeps getting hotter.“It was just kind of like the dumbest best idea ever, and it was a perfect bullseye. We thought, not only is there a comedy element to this, but also we thought that it would be a disruptive element in the PR-driven flight pattern of people when they’re on an interview show,”Sean Evanstells PEOPLE.

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Sean Evans

Sean Evans.Sean Evans/Instagram

Sean Evans

Sean Evans/Instagram

TheHot Oneshost, 38, has been conducting deeply researched interviews with A-list celebrities while plying them with chicken wings dipped in hot sauces since 2015. And like the progression of fiery sauces in front of the stars he interviews,Hot Onesjust keeps getting hotter.

“It was just kind of like the dumbest best idea ever, and it was a perfect bullseye. We thought, not only is there a comedy element to this, but also we thought that it would be a disruptive element in the PR-driven flight pattern of people when they’re on an interview show,”Sean Evanstells PEOPLE.

03of 43Alix EarleAlix Earle.Alix Earle/ InstagramIn hervideosand on her podcastHot Mess With Alix Earle, thesocial media personality, 24, opens up about everything from acne to her past eating disorder. The subjects that resonate, she says, are “the moments I’m hesitant to share.”“One of my favorite things is when I do meet girls, they say that they feel like they already know me and I always say that they truly do,“Alix Earlesays.

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Alix Earle

Alix Earle.Alix Earle/ Instagram

Alix Earle

Alix Earle/ Instagram

In hervideosand on her podcastHot Mess With Alix Earle, thesocial media personality, 24, opens up about everything from acne to her past eating disorder. The subjects that resonate, she says, are “the moments I’m hesitant to share.”

“One of my favorite things is when I do meet girls, they say that they feel like they already know me and I always say that they truly do,“Alix Earlesays.

04of 43Chris OlsenChris Olsen.Chris Olsen/InstagramTrained in musical theater,Chris Olsen, 27, opened for his palMeghan Trainor on her 2024 Timeless Tour. But reflecting honestly, the funny yet vulnerable TikTok comedian tells PEOPLE thathis “public breakdown"in August was the most impactful event of the past year. “It felt so good to let it out,” he admits.Next for Olsen is his upcoming tour CLUB CHRIS, kicking off in March 2025.

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Chris Olsen

Chris Olsen.Chris Olsen/Instagram

Chris Olsen

Chris Olsen/Instagram

Trained in musical theater,Chris Olsen, 27, opened for his palMeghan Trainor on her 2024 Timeless Tour. But reflecting honestly, the funny yet vulnerable TikTok comedian tells PEOPLE thathis “public breakdown"in August was the most impactful event of the past year. “It felt so good to let it out,” he admits.

Next for Olsen is his upcoming tour CLUB CHRIS, kicking off in March 2025.

05of 43DashaDasha.Acacia EvansTherapidly-rising country starwanted her breakup song “Austin” to be played in honky-tonks, so she made up a line dance to go with it, “and it just took off,” saysDasha, 24, who also sang the hit during the Macy’s Thanksgiving Day parade. The dance has racked up billions of TikTok views.“I wrote my first song when I was like eight years old, and it was all about the storytelling that just got me so locked in about country music,” she tells PEOPLE. “It’s so special.”

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Dasha

Dasha.Acacia Evans

Singer Dasha on a horse for album What Happens Now?

Acacia Evans

Therapidly-rising country starwanted her breakup song “Austin” to be played in honky-tonks, so she made up a line dance to go with it, “and it just took off,” saysDasha, 24, who also sang the hit during the Macy’s Thanksgiving Day parade. The dance has racked up billions of TikTok views.

“I wrote my first song when I was like eight years old, and it was all about the storytelling that just got me so locked in about country music,” she tells PEOPLE. “It’s so special.”

06of 43Erin and Sara FosterErin and Sara Foster.Sara Foster/InstagramThe sister-producing duo(who also created clothing brandFavorite Daughter) scored a massive hit with their Netflix showNobody Wants This, loosely based on Erin’s real-life romance.“When I got together with my husband, I realized there’s all these new challenges that come up when you’re with the right person. That was interesting to me. I hadn’t seen a show that was about that,” says Erin. Sara agrees: “You watch it and you just want more and more.”

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Erin and Sara Foster

Erin and Sara Foster.Sara Foster/Instagram

Sara Foster

Sara Foster/Instagram

The sister-producing duo(who also created clothing brandFavorite Daughter) scored a massive hit with their Netflix showNobody Wants This, loosely based on Erin’s real-life romance.

“When I got together with my husband, I realized there’s all these new challenges that come up when you’re with the right person. That was interesting to me. I hadn’t seen a show that was about that,” says Erin. Sara agrees: “You watch it and you just want more and more.”

07of 43Tay and Taylor LautnerTay and Taylor Lautner.Taylor Dome/InstagramTayandTaylor Lautnershare a name, a homeandtheir hit podcast,The Squeeze. The married couple of two years tells PEOPLE they’remore than happy to collaborateas much as they do.“We obviously love each other and would spend every waking second with the other if we could,” theTwilightstar, 32, says of his wife, 27.

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Tay and Taylor Lautner

Tay and Taylor Lautner.Taylor Dome/Instagram

Taylor Lautner and Fiancée Taylor Dome’s Cutest Pictures

TayandTaylor Lautnershare a name, a homeandtheir hit podcast,The Squeeze. The married couple of two years tells PEOPLE they’remore than happy to collaborateas much as they do.

“We obviously love each other and would spend every waking second with the other if we could,” theTwilightstar, 32, says of his wife, 27.

08of 43Jake ShaneJake Shane.Jake Shane/InstagramBetween hisTherapusspodcast and going comedy bits on social media, 25-year-oldJake Shanehas dominated the influencer space this year (and made some A-list friends likeJoe JonasandGlen Powellalong the way).

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Jake Shane

Jake Shane.Jake Shane/Instagram

Jake Shane

Jake Shane/Instagram

Between hisTherapusspodcast and going comedy bits on social media, 25-year-oldJake Shanehas dominated the influencer space this year (and made some A-list friends likeJoe JonasandGlen Powellalong the way).

09of 43Drew AfualoDrew Afualo.Max MontgomeryFeminist firebrandDrew Afualo, 29, authored her debut bookLoud: Accept Nothing Less Than the Life You Deservethis year. “Making theNew York TimesBest Seller List was just unbelievable and overwhelming,” Afualo tells PEOPLE. “And then finding out later that I was the first Samoan woman to ever make the list is another whole wave of emotions.”

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Drew Afualo

Drew Afualo.Max Montgomery

Drew Afualo

Max Montgomery

Feminist firebrandDrew Afualo, 29, authored her debut bookLoud: Accept Nothing Less Than the Life You Deservethis year. “Making theNew York TimesBest Seller List was just unbelievable and overwhelming,” Afualo tells PEOPLE. “And then finding out later that I was the first Samoan woman to ever make the list is another whole wave of emotions.”

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Hannah Neeleman

Ballerina Farm’s Hannah Neeleman.Ballerina Farm/Instagram

Hannah @Ballerina Farm

Ballerina Farm/Instagram

11of 43Claudia and Jackie OshryJackie and Claudia Oshry.Jackie Oshry Weinreb/InstagramThe millennial sisters dish about celebrity stories every weekday on their podcastThe Toast.“I think it really benefits the brand that we’ve built because we know each other so well,” Claudia, 30, tells PEOPLE. “I know what Jackie’s going to say as she’s saying it, and she knows what I’m going to say.““We’ve really grown up on the show together,” adds Jackie, 32.

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Claudia and Jackie Oshry

Jackie and Claudia Oshry.Jackie Oshry Weinreb/Instagram

Jackie and Claudia Oshry

Jackie Oshry Weinreb/Instagram

The millennial sisters dish about celebrity stories every weekday on their podcastThe Toast.“I think it really benefits the brand that we’ve built because we know each other so well,” Claudia, 30, tells PEOPLE. “I know what Jackie’s going to say as she’s saying it, and she knows what I’m going to say.”

“We’ve really grown up on the show together,” adds Jackie, 32.

12of 43Hannah BernerHannah Berner.Hannah Berner/InstagramSince leavingSummer Housein 2021, relatable comedy queenHannah Berner, 33, has kept the laughs coming on social media and most recently, in her Netflix specialWe Ride at Dawn.

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Hannah Berner

Hannah Berner.Hannah Berner/Instagram

Hannah Berner

Hannah Berner/Instagram

Since leavingSummer Housein 2021, relatable comedy queenHannah Berner, 33, has kept the laughs coming on social media and most recently, in her Netflix specialWe Ride at Dawn.

13of 43Tefi PessoaTefi Pessoa.Paul RomoTefi Pessoa, a “born yapper,” 34, cohosts Prime Video’sInfluencedand chats up stars on the red carpet— including at the 2024 Met Gala.“It was a big moment. Because I was a fashion student, I was a wardrobe assistant for so long, and I feel like that is an event that is my Super Bowl. That was everything,” says the social media commentator.

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Tefi Pessoa

Tefi Pessoa.Paul Romo

Tefi Pessoa

Paul Romo

Tefi Pessoa, a “born yapper,” 34, cohosts Prime Video’sInfluencedand chats up stars on the red carpet— including at the 2024 Met Gala.

“It was a big moment. Because I was a fashion student, I was a wardrobe assistant for so long, and I feel like that is an event that is my Super Bowl. That was everything,” says the social media commentator.

14of 43Brittany BroskiBrittany Broski.Raul RomoOnce known as “Kombucha Girl,“Brittany Broskihas become far more than just a meme. TheRoyal Courtpodcast host, 27, says the secret to extending viral fame is “to keep reinventing yourself and showing new sides of yourself.” She adds, “I took that on as a positive challenge and a fun challenge.”

14of 43

Brittany Broski

Brittany Broski.Raul Romo

Brittany Broski

Raul Romo

Once known as “Kombucha Girl,“Brittany Broskihas become far more than just a meme. TheRoyal Courtpodcast host, 27, says the secret to extending viral fame is “to keep reinventing yourself and showing new sides of yourself.” She adds, “I took that on as a positive challenge and a fun challenge.”

15of 43Brian Jordan AlvarezBrian Jordan Alvarez.Brian Jordan Alvarez/InstagramAfter his comic videos went viral on TikTok,Brian Jordan Alvarezwas tapped to create his buzzy Hulu show,English Teacher. He’s used his social media savvy — and dedication to shirtless dancing — to broaden the series' audience. Repeatedly grooving along with the"I Love Your Daughter” trendhas proved to be an effective — albeit unconventional — marketing technique for the sitcom.“I feel so proud of the show we made and I just want as many people as possible to watch it,” Alvarez, 37, tells PEOPLE.

15of 43

Brian Jordan Alvarez

Brian Jordan Alvarez.Brian Jordan Alvarez/Instagram

Brian Jordan Alvarez

Brian Jordan Alvarez/Instagram

After his comic videos went viral on TikTok,Brian Jordan Alvarezwas tapped to create his buzzy Hulu show,English Teacher. He’s used his social media savvy — and dedication to shirtless dancing — to broaden the series' audience. Repeatedly grooving along with the"I Love Your Daughter” trendhas proved to be an effective — albeit unconventional — marketing technique for the sitcom.

“I feel so proud of the show we made and I just want as many people as possible to watch it,” Alvarez, 37, tells PEOPLE.

16of 43Jett and Campbell ‘Pookie’ PuckettJett and Campbell “Pookie” Puckett.Jett Wayne Puckett/InstagramTheTikTok-famous couple— whowelcomed a daughterin November, are widely adored for their loved-up posts. Jett, 34, established his iconic catchphrase early on: “Pookie looks fire tonight,” he’ll tell his wife, 32, in their videos.

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Jett and Campbell ‘Pookie’ Puckett

Jett and Campbell “Pookie” Puckett.Jett Wayne Puckett/Instagram

Jett and Campbell Puckett are ready to attend a wedding in 2022.

Jett Wayne Puckett/Instagram

TheTikTok-famous couple— whowelcomed a daughterin November, are widely adored for their loved-up posts. Jett, 34, established his iconic catchphrase early on: “Pookie looks fire tonight,” he’ll tell his wife, 32, in their videos.

17of 43The Stars of ‘The Secret Lives of Mormon Wives’The stars of ‘Secret Lives of Mormon Wives.'.Mayci Neeley/TikTokIn Hulu’s hit reality seriesThe Secret Lives ofMormon Wives, the eight slightly scandalous MomTok stars air their not-so-dirty laundry during Botox parties, soda shop forays and a Chippendale’s strip show.

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The Stars of ‘The Secret Lives of Mormon Wives’

The stars of ‘Secret Lives of Mormon Wives.'.Mayci Neeley/TikTok

Secret Lives of Mormon Wives

Mayci Neeley/TikTok

In Hulu’s hit reality seriesThe Secret Lives ofMormon Wives, the eight slightly scandalous MomTok stars air their not-so-dirty laundry during Botox parties, soda shop forays and a Chippendale’s strip show.

18of 43

Meredith Hayden

Wishbone Kitchen’s Meredith Hayden.Emma Fishman

Meredith Hayden of wishbone kitchen.

Emma Fishman

19of 43Josh BrubakerJosh Brubaker.Josh Brubaker/InstagramWhen he’s not swooning over girlfriend Anna Sitar,Josh Brubaker, 28, dominates RadioTok as he interviews stars likeKaty Perry,Dua LipaandMeghan Trainor.

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Josh Brubaker

Josh Brubaker.Josh Brubaker/Instagram

Josh Brubaker

Josh Brubaker/Instagram

When he’s not swooning over girlfriend Anna Sitar,Josh Brubaker, 28, dominates RadioTok as he interviews stars likeKaty Perry,Dua LipaandMeghan Trainor.

20of 43Anna SitarAnna Sitar.Anna Sitar/IInstagramAnna Sitar, 27, radiates positivity in upbeat videos about food, style and her “Starbies” orders. Whether discussing confidence, fitness or her relationship with Brubaker, the social media personality gets personal on weekly episodes of her podcast,Anna’s Guide.

20of 43

Anna Sitar

Anna Sitar.Anna Sitar/IInstagram

Anna Sitar

Anna Sitar/IInstagram

Anna Sitar, 27, radiates positivity in upbeat videos about food, style and her “Starbies” orders. Whether discussing confidence, fitness or her relationship with Brubaker, the social media personality gets personal on weekly episodes of her podcast,Anna’s Guide.

21of 43Amelia DimoldenbergAmelia Dimoldenberg.Amelia Dimoldenberg/InstagramAmelia Dimoldenbergdocuments her flirty, fast-food dates with celebrities on her viral interview series,Chicken Shop Date. Recently, the hostess, 30, made headlines thanks to her undeniable chemistry with guestAndrew Garfield.

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Amelia Dimoldenberg

Amelia Dimoldenberg.Amelia Dimoldenberg/Instagram

COTY-gallery-PEO-112524-sam

Amelia Dimoldenberg/Instagram

Amelia Dimoldenbergdocuments her flirty, fast-food dates with celebrities on her viral interview series,Chicken Shop Date. Recently, the hostess, 30, made headlines thanks to her undeniable chemistry with guestAndrew Garfield.

22of 43Logan MoffittLogan Moffitt.Logan MoffittKnown fondly as the “cucumber guy,” social media chefLogan Moffitt, 23, made his name slicing up Asian-inspired salads using whole cucumbers. His viral recipes exploded over the course of 2024; at one point, the trend became so big that Iceland reported a cucumber shortage.

22of 43

Logan Moffitt

Logan Moffitt.Logan Moffitt

Man Goes Viral for His Love of Cucumbers

Known fondly as the “cucumber guy,” social media chefLogan Moffitt, 23, made his name slicing up Asian-inspired salads using whole cucumbers. His viral recipes exploded over the course of 2024; at one point, the trend became so big that Iceland reported a cucumber shortage.

23of 43Joe AndoJoe Ando.Joe Ando/InstagramViral dressmakerJoe Andohas sewn bespoke gowns for a number of stars, likeDakota JohnsonandKeke Palmer. His popularity soared this August after he madeElla Emhoff’s drop-waist DNC dress.“I’d love to start a brand,” says Ando, 28. “That’s what I’m working on right now.”

23of 43

Joe Ando

Joe Ando.Joe Ando/Instagram

Joe Ando

Joe Ando/Instagram

Viral dressmakerJoe Andohas sewn bespoke gowns for a number of stars, likeDakota JohnsonandKeke Palmer. His popularity soared this August after he madeElla Emhoff’s drop-waist DNC dress.

“I’d love to start a brand,” says Ando, 28. “That’s what I’m working on right now.”

24of 43Hattie KolpHattie Kolp.hattie kolp/InstagramThe 31-year-old interior designer documents the ongoing renovation of her childhood home — a rent-controlled N.Y.C. apartment.“We just finished renovating my kitchen, and that was something that I’ve dreamed about doing for pretty much my whole life,”Hattie Kolpsays of the project she and her contractor-boyfriend Sebastian undertook. “So, the fact that we were finally able to actually do it this year is a huge accomplishment, and I’m just so happy.”

24of 43

Hattie Kolp

Hattie Kolp.hattie kolp/Instagram

hattie kolp

hattie kolp/Instagram

The 31-year-old interior designer documents the ongoing renovation of her childhood home — a rent-controlled N.Y.C. apartment.

“We just finished renovating my kitchen, and that was something that I’ve dreamed about doing for pretty much my whole life,”Hattie Kolpsays of the project she and her contractor-boyfriend Sebastian undertook. “So, the fact that we were finally able to actually do it this year is a huge accomplishment, and I’m just so happy.”

25of 43Reesa TeesaAntoine StephensonReesa Teesa, 39, went viral after spilling the story of her marriage to a pathological liar in a 50-part tell-all titledWho TF Did I Marry?The seriesblew up on TikTok with millions of views, and now her videos arebeing adapted into a television showwithNatasha Rothwellset to star and develop the project.

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Reesa Teesa

Antoine Stephenson

Reesa Teesa

Reesa Teesa, 39, went viral after spilling the story of her marriage to a pathological liar in a 50-part tell-all titledWho TF Did I Marry?The seriesblew up on TikTok with millions of views, and now her videos arebeing adapted into a television showwithNatasha Rothwellset to star and develop the project.

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Khaby Lame

27of 43Jools LebronJools Lebron.Jools Lebron/InstagramJools Lebroncoined the phrase “very demure, very mindful” and found fame as a beauty influencer. Dictionary.com named “demure” the word of the year.

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Jools Lebron

Jools Lebron.Jools Lebron/Instagram

TikToker Jools Lebron Made ‘Demure’ Go Viral, but Now She Might Not Have the Trademark to It

Jools Lebron/Instagram

Jools Lebroncoined the phrase “very demure, very mindful” and found fame as a beauty influencer. Dictionary.com named “demure” the word of the year.

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Nailea Devora

Nailea Devora.Nailea Devora/Instagram

Nailea Devora

Nailea Devora/Instagram

29of 43Javon FordJavon Ford.Javon Ford/InstagramCosmetic chemistJavon Ford, 30, explains the ingredients in hair, skin and beauty products in clear terms for his hundreds of thousands of followers between TikTok and Instagram. Plus he’s got his ownshoppable beauty lineof blushes that properly suit textured skin.

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Javon Ford

Javon Ford.Javon Ford/Instagram

Javon Ford

Javon Ford/Instagram

Cosmetic chemistJavon Ford, 30, explains the ingredients in hair, skin and beauty products in clear terms for his hundreds of thousands of followers between TikTok and Instagram. Plus he’s got his ownshoppable beauty lineof blushes that properly suit textured skin.

30of 43Plastique TiaraPlastique Tiara.Plastique Tiara/InstagramPlastique Tiaracompeted on season 11 ofRuPaul’s Drag Racethen returned for the series’All Starsfranchise. Online, the 27-year-old has become of the most-followedDrag Racequeens thanks to her breathtaking transformation videos.

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Plastique Tiara

Plastique Tiara.Plastique Tiara/Instagram

Plastique Tiara

Plastique Tiara/Instagram

Plastique Tiaracompeted on season 11 ofRuPaul’s Drag Racethen returned for the series’All Starsfranchise. Online, the 27-year-old has become of the most-followedDrag Racequeens thanks to her breathtaking transformation videos.

31of 43Kelley HeyerKelley Heyer.Kelley Heyer/InstagramBehind the iconic dance for Charli xcx’sBrathit “Apple” is TikTok starKelley Heyer. From choreographing the simple routine to watching concert-goers perform it at Charli and Troye Sivan’s Sweat Tour, Heyer, 26, tells PEOPLE that the dance “exploded and took off in a way I never could have imagined.”

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Kelley Heyer

Kelley Heyer.Kelley Heyer/Instagram

Kelley Heyer

Kelley Heyer/Instagram

Behind the iconic dance for Charli xcx’sBrathit “Apple” is TikTok starKelley Heyer. From choreographing the simple routine to watching concert-goers perform it at Charli and Troye Sivan’s Sweat Tour, Heyer, 26, tells PEOPLE that the dance “exploded and took off in a way I never could have imagined.”

32of 43Aliyah’s InterludeAliyah’s Interlude.aliyahsinterlude/InstagramWith her hit “It Girl” and her playful style, the rapper, 21, (née Aliyah Bah) promotes self-expression.

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Aliyah’s Interlude

Aliyah’s Interlude.aliyahsinterlude/Instagram

aliyahs interlude

aliyahsinterlude/Instagram

With her hit “It Girl” and her playful style, the rapper, 21, (née Aliyah Bah) promotes self-expression.

33of 43Jordan and Salish MatterSalish and Jordan Matter.Salish Matter/InstagramThe father-daughter duo’s family-friendly clips showcase dancing, gymnastics and “our daily life,” says Jordan, 58, of the experiences he shares with Salish, 15.

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Jordan and Salish Matter

Salish and Jordan Matter.Salish Matter/Instagram

Salish and Jordan Matter

Salish Matter/Instagram

The father-daughter duo’s family-friendly clips showcase dancing, gymnastics and “our daily life,” says Jordan, 58, of the experiences he shares with Salish, 15.

34of 43Thoren BradleyThoren Bradley.Thoren Bradley/InstagramWood-chopping kingThoren Bradley, 32, hails from California, where splitting stumps “got handed down from my dad,” says the lumberjack.

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Thoren Bradley

Thoren Bradley.Thoren Bradley/Instagram

Thoren Bradley

Thoren Bradley/Instagram

Wood-chopping kingThoren Bradley, 32, hails from California, where splitting stumps “got handed down from my dad,” says the lumberjack.

35of 43Danny and Zach GuarinoDanny and Zach Guarino.danny G/InstagramBrothers Danny, 26, and Zach, 23, created theBread Basket accountknown for funny “draft” videos ranking everything from athletes to animals.

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Danny and Zach Guarino

Danny and Zach Guarino.danny G/Instagram

Danny G

danny G/Instagram

Brothers Danny, 26, and Zach, 23, created theBread Basket accountknown for funny “draft” videos ranking everything from athletes to animals.

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Tyler Bergantino and Gabby Gonzalez

Mase Talent Group

37of 43Allison KuchAllison Kuch.Sunday Sports Club Podcast/YouTubeAllison Kuch, the wife of athlete Isaac Rochell shares her “everyday life, following Isaac as he chases the NFL.”

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Allison Kuch

Allison Kuch.Sunday Sports Club Podcast/YouTube

Allison Kuch Sunday Sports Club Podcast

Sunday Sports Club Podcast/YouTube

Allison Kuch, the wife of athlete Isaac Rochell shares her “everyday life, following Isaac as he chases the NFL.”

38of 43Cassy AthenaCassy Athena.Cassy Athena/InstagramRecognized for the watermark on her photos of NBA players,the sports photographer, 37, has also put her stamp on a clothing line.

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Cassy Athena

Cassy Athena.Cassy Athena/Instagram

Cassy Athena

Cassy Athena/Instagram

Recognized for the watermark on her photos of NBA players,the sports photographer, 37, has also put her stamp on a clothing line.

39of 43Alexis Nikole NelsonAlexis Nikole Nelson.Alexis Nikole/InstagramAlexis Nikole Nelson, 32, has made a name for herself as aforager whose humorous videosteach viewers how to find edible wild plants. Her content won her a James Beard Award.

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Alexis Nikole Nelson

Alexis Nikole Nelson.Alexis Nikole/Instagram

Alexis Nikole

Alexis Nikole/Instagram

Alexis Nikole Nelson, 32, has made a name for herself as aforager whose humorous videosteach viewers how to find edible wild plants. Her content won her a James Beard Award.

40of 43Keith LeeKeith Lee.Keith Lee/InstagramFood critic Keith Lee, 28, boosts business for struggling casual restaurants with his positive reviews. It’s called the Keith Lee Effect.

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Keith Lee

Keith Lee.Keith Lee/Instagram

Keith Lee

Keith Lee/Instagram

Food critic Keith Lee, 28, boosts business for struggling casual restaurants with his positive reviews. It’s called the Keith Lee Effect.

41of 43Cassie YeungCassie Yeung.Cassie Yeung/InstagramThe former dancer andNext Level Chefcontestant, 30,celebrates Asian culture with her recipe videos.

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Cassie Yeung

Cassie Yeung.Cassie Yeung/Instagram

Cassie Yeung

Cassie Yeung/Instagram

The former dancer andNext Level Chefcontestant, 30,celebrates Asian culture with her recipe videos.

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Valkyrae

Valkyrae.Rae/Instagram

Rae

Rae/Instagram

43of 43JomboyJomboy.Jomboy/InstagramBy cleverly breaking down games, baseball commentator Jimmy O’Brien, 35, grew a podcast into amedia company.

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Jomboy

Jomboy.Jomboy/Instagram

Jomboy

Jomboy/Instagram

By cleverly breaking down games, baseball commentator Jimmy O’Brien, 35, grew a podcast into amedia company.

source: people.com