Meghan Markle Just Made Her First Follow on Her Personal Instagram Page

Mar. 15, 2025

Karwai Tang/WireImage

Meghan Marklehit the “follow” button for one special Instagram page.

The Duchess of Sussex, 43, unveileda new Instagram accounttitled @meghan on Jan. 1, but she didn’t follow anyone on the social media platform until weeks later. As of Feb. 19, she started following@aseverofficial, the handle for her new lifestyle brand As Ever,which was announcedthe day before. (However, the page for As Ever doesn’t follow Meghan back! It currently doesn’t follow any accounts but gained 644,500 followers in less than a day.)

A hover over the “About this account” on @aseverofficial reveals that the Instagram page was made in January 2024 and verified last March.

The Duchess of Sussex has since garnered an audience of 1.9 million followers on her @meghan handle, using it to share a mix of personal and professional updates.

Samir Hussein/WireImage

On Feb. 18, Meghan dropped aselfie-style videoon her personal Instagram page to share that she had renamed her lifestyle brand previously known as American Riviera Orchard to As Ever.

“The cat’s out of the bag! I’m shocked we’ve kept this a secret for so long. In two weeks my show is coming out, which I’m so excited for,” said the Duchess of Sussex, referring toWith Love, Meghan, which premieres on Netflix on March 4.

“And also my business, which I think there has been a lot of curiosity about,” she continued. “Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area. Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge. So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever.”

Meghan said that As Ever “essentially means ‘as it’s always been’ " and connected it to her former lifestyle blog The Tig, which she ran as a passion project from 2014 to 2017.

“If you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do,” she explained. “And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first.”

“Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam,” she said,nodding to the first product from her lifestyle companythat she sent to friends last year. “But there are so many more products that I just love, that I use in my home, and now it’s time to share them with you. So I just can’t wait for you to see it. Thanks, guys!”

Meghan Markle Instagram.Meghan Markle/Instagram

Meghan Markle/Instagram

Awebsitewent live around the same time for the As Ever venture and the landing page shows a new photo of Meghan running with her daughter,Princess Lilibet, 3, in a grassy field. The top of the site shows the As Ever logo, a crest featuring two hummingbirds flying towards a palm tree, above the text “As Ever.”

“Save your seat at the table,” reads a message below, with a link to sign up for emails.

Later in the day, an Instagram page debuted for the As Ever venture and a first post was shared to the profile.

“You’re warmly invited: As ever, coming Spring 2025,” read the caption of the snap.

The shot showed Meghan drizzling honey onto a croissant on a plate on an outdoor table. Family beagle Momma Mia was at her hip, and the tablescape included what looked like a jar of her now-famous jam.

The avatar for As Ever Instagram page is the brand’s crest, which incorporates several meaningful symbols. The palm tree is symbolic of Santa Barbara, where Meghan and Prince Harry live with their childrenPrince Archie, 5, and Princess Lilibet.

As Ever Instagram.As Ever/Instagram

As Ever/Instagram

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Meanwhile, hummingbirds were referenced with special significance in Prince Harry’s 2023 memoir,Spare.

Towards the close of the book, the Duke of Sussex, 40, wondered if a hummingbird sighting in their Montecito home meant that their house was “a detour — or a destination?”

source: people.com