Meghan Markle's As Ever Logo Was 'Intentionally Designed' with Tribute to Prince Harry

Mar. 15, 2025

Samir Hussein/WireImage; As Ever

Meghan Markle’s crest for her lifestyle brandAs Everwas woven with a thoughtful nod toPrince Harry.

On Feb. 18, the Duchess of Sussex, 43, dropped an Instagram video to explain the name change for her upcoming company from American Riviera Orchard to As Ever and debuted acoordinating websitewith a photo of her and daughterPrincess Lilibet, 3. The landing page revealed the As Ever logo, which PEOPLE understands is a tribute to Prince Harry.

The logo incorporates a palm tree as a nod to the Duke and Duchess’s home in California, along with two hummingbirds — a favorite of Prince Harry’s," an insider says. “The distinct shape enclosing the birds and tree was intentionally designed to create a unique and personal emblem.”

Regarding the design, the insider adds: “As part of the process, comprehensive global searches of registered trademarks were conducted.”

The Duke of Sussex wrote about hummingbirds' significance in his 2023 memoir,Spare. Towards the close of the book, Prince Harry, 40, reflected on the deeper meaning of finding a hummingbird in his house after the death of his grandmotherQueen Elizabethand how the bird is interpreted as a symbol of spirits in some cultures.

“Soon after our return, a hummingbird got into the house,” Harry wrote in Spare. “I had a devil of a time guiding it out, and the thought occurred that maybe we should start shutting the doors, despite those heavenly ocean breezes. Then a mate said: Could be a sign, you know? … Visitors, as it were. Aztecs thought them reincarnated warriors. Spanish explorers called them ‘resurrection birds.’ "

Harry wrote that the hummingbird piqued his interest as it flew around the kitchen and over the playpen “we call Lili Land” set up for his daughter.

“I thought hopefully, greedily, foolishly: Is our house a detour — or a destination?” he said about the sighting.

The poignant choice of hummingbirds in the As Ever crest isn’t the only tribute to Harry in the As Ever logo. In a 2022 interview withThe Cut, Meghan recapped how two palm trees on the property of their Montecito home caught her husband’s eye when they first toured it.

“One of the first things my husband saw when we walked around the house was those two palm trees,” she said. “See how they’re connected at the bottom? He goes, “‘My love, it’s us.’ "

Meghan Markle and Princess Lilibet on the As Ever website.Courtesy of As Ever

Courtesy of As Ever

The logo is also featured as the profile icon for the Instagram account for As Ever that Meghan unveiled on Feb. 18. The design is depicted in tan and cream for the handle@aseverofficial.

Meghan’s new brand also shares a name with a New York City-based clothing store. The store’s owner, Mark Kolski,addressed the naming similarity on Instagram, clarifying, “We are aware. We are not affiliated.”

As Ever Official on Instagram.As Ever/Instagram

As Ever/Instagram

Meghan shared a selfie-style video on Feb. 18 to announce that she rebranded the name of her budding lifestyle company to As Ever. The Duchess of Sussex soft launched her brand as American Riviera Orchard in March 2024 with anonline presenceandsent branded jamto several friends.

In the video, Meghan explained that the “great” original name stemmed from a nickname for her Santa Barbara neighborhood but limited her company to “things that were just manufactured and grown in this area.”

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“Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge,” she said, referencing her lifestyle showWith Love, Meghan, which premieres on Netflix on March 4. “So I thought about it, and I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever.”

“As Ever essentially means ‘as it’s always been’, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do,” she said, referencing the lifestyle blog she ran as a passion project from 2014 to 2017.

“And I haven’t been able to share it with you in the same way for the past few years, but now I can, so as things are starting to trickle out there, I wanted you to hear it from me first,” Meghan said.

source: people.com