Restaurant Lists Pineapple Pizza for $122 to Stop Diners from Ordering One: 'We're Not Fans'

Mar. 15, 2025

From left: Francis Woolf, Quin Jianoran and Felix Rehberg of Lupa Pizza in England with a Hawaiian.Photo:Denise Bradley / Newsquest / SWNS

Denise Bradley / Newsquest / SWNS

A pizza restaurant in England is letting customers know exactly where they stand when it comes to the pizza-on-pineapple debate.

Lupa Pizza in Norfolk is charging £100 ($122) for their Hawaiian pizza in hopes of encouraging customers “to make better choices when it comes to their pizza” after not being fans of the controversial dish.

“We’re not fans of pineapple over here and we don’t think that anyone else should be either,” Francis Woolf, owner and chief fruit consultant at the restaurant, tells PEOPLE.

“However, if people do desperately need pineapple on their pizza — then they should be prepared to pay £100 for it,” he says.

Lupa Pizza opened in June and sells the rest of its pizzas for $12—$20, per the U.K. newspaperThe Times.

Chef Quin Jianoran.Denise Bradley / Newsquest / SWNS

Their pricey Hawaiian pizza is listed on the food delivery app Deliveroo, with customers able to get 20% off on Thursdays asstatedon the restaurant’s Instagram — offering some sort of silver lining for fans of the topping.

The caption for the pizza on the app reads, “Yeah, for £100 you can have it. Order the champagne too! Go on you Monster!” The dish was added to the restaurant order list following several requests, perThe Times.

“It’s obviously a contentious issue,” Woolf tells PEOPLE of the pineapple-on-pizza debate. “Everyone’s very polarized on the matter, but obviously [our restaurant] is taking it quite seriously.”

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And the decision to raise the price point for their pineapple pizza has clearly worked, as Woolf says “nobody has forked out £100” yet for the order.

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Despite the restaurant’s strong opinion against the dish, Woolf shares that he and his employees still love pineapple — in other formats of consumption.

“Here, we absolutely love a Pina Colada. I’d say it’s all of our favorite drinks,” he adds.

source: people.com