Rihanna's Got Love on the Brain as Lingerie-Wearing Cupid in New Savage X Fenty Campaign

Mar. 15, 2025

Rihanna in Savage X Fenty Valentine’s Day Campaign.Photo:Savage X Fenty

Savage X Fenty

Rihannais getting to work, work, work, work, work in 2025.

Savage X Fenty is making Valentine’s Day 2025 a memorable one with the launch of itslatest lineup, out now.

The “Needed Me” singer explained, “Valentine’s Day is a time to celebrate love in all its forms.”

She continued in the release, “at Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so."

The collections aim to spark joy, pride and the brand’s “signature Savage energy” the release shared.

With an assortment of intimates, sleepwear and loungewear, it also speaks to everyone’s Valentine’s Day needs.

Rihanna in Savage X Fenty Valentine’s Day Campaign.Savage X Fenty

In the Love Your Way campaign, the BadGal plays none other than Cupid, and serves up a sexy look in the brand’s Loveline Satin Balconette Bra, Loveline Lace Brazilian Panty, Loveline Satin Garter Belt and Satin Heart Pasties in Timeless Red.

As always, the brand aims to celebrate not just every mood but every body. Its bra sizes range from 30–46 in bands and A–H in cups (up to 46DDD/42H), while loungewear, sleepwear, sportswear and underwear range from XS–4XL.

In October, the “Love on the Brain” singer revealed herrules for wearing lingerieexclusively with PEOPLE.

“Lingerie, to me, should be worn any way and anywhere that you want … whether you want it to be seen on display outside of T-shirts or inside a jacket falling off, or just to be cozy or just to have a little support, [it doesn’t matter],” she shared at the brand’sLavish Lace Collectionpreview at Nordstrom at the Century City Mall in Los Angeles on Oct. 10.

“Yea I know! 🤦🏿‍♀️ we are officially one of those families that match for the holidays 🤷🏿‍♀️🎁,” she captioned the post.

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‘Love Is Blind’ stars Kordell Beckham and Serena Page appear in Rihanna’a Savage X Fenty Valentine’s Day Campaign.Savage X Fenty

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The “Diamonds” singer is no stranger to launching jaw-dropping Valentine’s Day campaigns. In2023, she wore a black lace see-through bodysuit in a steamy video in which viewers caught glimpses of Rihanna posing while a beat and shattered glass could be heard.

While the starcaptioned her post, “phuck yo roses ♥️,” the brand went with “crushing hearts and snappin' necks ❤️‍🔥 #XXSavageX,” on their account.

Shop the2024 collectionnow.

source: people.com