Super Bowl Commercials 2025: A Full Recap of All the Ads and Trailers — and Everything to Know About Them

Mar. 15, 2025

Super Bowl LIXwas exceptionally starry — and we’re not just talking aboutall the A-listers who turned upat the Caesars Superdome in New Orleans and saw thePhiladelphia Eagles defeat the Kansas City Chiefs.

Huge stars appeared in droves in the countless commercials airing throughout the evening on Feb. 9, 2025. After all, the Super Bowl of commercialsisthe Super Bowl. And we kept very close track of every last spot.

Matt Damon and David Beckham star in Stella Artois' 2025 Super Bowl commerical.Stella Artois

Stella Artois

Plus, there were a bunch of thoughtful heartstring-tugging moments, likeHarrison Fordgiving his thoughts on joy and freedom for Jeep, Nike’s empowering new “anthem” and Dove’s elegant “These Legs” spot.

A Few More

February 09, 2025 10:59 PM EST

Before the evening wraps up and we move on to celebrating the champion Philadelphia Eagles, there were a few more standout commercials we wouldn’t want you to miss.

Channing Tatumand the Wrexham AFC teamdid a little dancingfor STōK Cold Brew Coffee. “This is kind of a weird dream come true,” Tatum told PEOPLE. “I never imagined it would come around like this! But it was so much fun.”

Nate Bargatze took advantage of having several Nate Bargatze clones — even making them sing for him — ina clip for DoorDash. “Last night I had a Sonic Blast, which is ice cream from Sonic, which is [because] Dairy Queen closed on me,” Bargatze told PEOPLE of his longtime loyalty to the delivery service. “I like to order it [ahead] sometimes if I’m driving home. I’ll send it like a carrier pigeon.”

LeBron James and Doja Cat tried to make their way into Taco Bell’s commercialhighlighting their customersand succeeded however briefly. But so did “a bunch of randos” — nearly 400 real customers from five cities.

Tom Brady powered down mid-broadcast butgot a power boost from Duracell, just in time to be annoyed his co-host asked him if he was okay. “Why does everyone keep asking me that since the roast?” he snarked.

Roger Federer adorably explained the rules of tennis to Elmo for On sportswear, and they kind of confuse each other. “Well, you know, Elmo knows his alphabet, and that’s definitely a ‘Q’ and ‘C,'” Elmo says. Federer doesn’t agree. But Elmo concludes, “Elmo loves you, Mr. Roger Federer. Even if you don’t know your alphabet yet.”

A young boy fights cancer — in boxing shorts, natch — in aspot for Pfizerset to L.L. Cool J’s 1990 hit “Mama Said Knock You Out.”

Fox Nation dropped atrailerforMartin Scorsese Presents: The Saints.

Adam Devine and Chloe Bridgeshelped Cirkulcelebrate sending 100,000 bottles to viewers for free.

Matthew McConaughey regretted not using AgentForce to help him with a troublesome trip the airport — as his pal Woody Harrelson mocked him.

Rewards appFetchhad the final new commercial of regulation play and revealed plans to give away $1.2 million in the remaining two minutes of the game.

A Simple but Stunning 4th Quarter SpotFebruary 09, 2025 10:44 PM ESTCopy The Link To This Blog PostWith all the celebrity power and special effects throughout the commercials, Dove’s simple “These Legs” ad may have just packed the most punch.Set to H.E.R.’s cover of Bruce Springsteen’s “Born to Run,” the video is just a 3-year-old girl gleefully running on the sidewalk through her neighborhood. “At 3, these legs are unstoppable,” appears across the video in a white font. The girl giggles, and the next sentence appears: “At 14, she’ll think they’re unbearable.”Next appears a stark white screen with the Dove logo and the line, “1 in 2 girls who quit sports are criticized for their body type. Let’s change the way we talk to our girls. #KeepHerConfident”

A Simple but Stunning 4th Quarter Spot

February 09, 2025 10:44 PM EST

With all the celebrity power and special effects throughout the commercials, Dove’s simple “These Legs” ad may have just packed the most punch.

Set to H.E.R.’s cover of Bruce Springsteen’s “Born to Run,” the video is just a 3-year-old girl gleefully running on the sidewalk through her neighborhood. “At 3, these legs are unstoppable,” appears across the video in a white font. The girl giggles, and the next sentence appears: “At 14, she’ll think they’re unbearable.”

Next appears a stark white screen with the Dove logo and the line, “1 in 2 girls who quit sports are criticized for their body type. Let’s change the way we talk to our girls. #KeepHerConfident”

Barry Keoghan Hangs with Another DonkeyFebruary 09, 2025 10:39 PM ESTCopy The Link To This Blog PostThree years after starring alongsideJenny the Donkeyin 2022’sThe Banshees of Inisherin,Barry Keoghanis sharing the screen with a new donkey named Don Mosley inSquarespace’s 11th consecutive Super Bowl commercial.The clip is set in the Irish countryside, where the actor is flinging laptops at the locals in an effort to help them expand their businesses.In a statement shared exclusively with PEOPLE, Keoghan says, “I’m a very proud Irish lad so bringing this campaign to life with Squarespace and shooting it against the beautiful backdrop of Ireland was incredible."

Barry Keoghan Hangs with Another Donkey

February 09, 2025 10:39 PM EST

Three years after starring alongsideJenny the Donkeyin 2022’sThe Banshees of Inisherin,Barry Keoghanis sharing the screen with a new donkey named Don Mosley inSquarespace’s 11th consecutive Super Bowl commercial.

The clip is set in the Irish countryside, where the actor is flinging laptops at the locals in an effort to help them expand their businesses.

In a statement shared exclusively with PEOPLE, Keoghan says, “I’m a very proud Irish lad so bringing this campaign to life with Squarespace and shooting it against the beautiful backdrop of Ireland was incredible."

Salty Actors Get Less Salty for Ritz

February 09, 2025 10:28 PM EST

Ritz’s first-ever Super Bowl commercial takes cracker and football fans alike to the Ritz Salty Club, where smiles are forbidden and an attitude is required for entry. Featuring “famously salty” actors Aubrey Plaza and Michael Shannon — in addition to smiley rule-breaker Bad Bunny — Ritz’s 30-second ad puts the classic salty snack in the spotlight.

Plaza claims she’s the saltiest in the joint, to which Shannon replies, “Saltier than me? When I smile, people think it’s a glitch.” He bares his teeth in the most unnatural way possible.

“Oh, please,” Plaza fires back. “I’m the human version of Monday.”

Was That Shania Twain?February 09, 2025 10:24 PM ESTCopy The Link To This Blog PostShania Twainstars inCoffee mate’s ad, in which she voices a singing tongue to promote the brand’s tasty — and lickable —cold foam creamers.“There’s so much involved with the tongue that a lot of people don’t even realize, so it just made technical sense in a way, on a nerdy level,” Twain, 59, tells PEOPLE exclusively of her involvement in the game day ad. “But also, I think it is just very fun. The fun of the cold foam and the dancing tongue was great.”

Was That Shania Twain?

February 09, 2025 10:24 PM EST

Shania Twainstars inCoffee mate’s ad, in which she voices a singing tongue to promote the brand’s tasty — and lickable —cold foam creamers.

“There’s so much involved with the tongue that a lot of people don’t even realize, so it just made technical sense in a way, on a nerdy level,” Twain, 59, tells PEOPLE exclusively of her involvement in the game day ad. “But also, I think it is just very fun. The fun of the cold foam and the dancing tongue was great.”

Walton Goggins Is Winning. Always.February 09, 2025 10:19 PM ESTCopy The Link To This Blog Post“Actors, we have the power to convince the world we know what we’re doing when, in fact, we do not,” Walton Goggins admits at the beginning of the commercial for GoDaddy Airo, the company’s AI-powered tool for small business owners.“I can make you believe I’m a detective without ever stepping foot on an actual crime scene,” he continues. “Astronaut? Nope. … But my hardest role yet? Small business owner. Because I have no idea what I’m doing.“The spot is tied to Goggins’ small business, Walton Goggins Goggle Glasses, which he launched in November. Described as “a sexy pair of shades that move with you as you dance to the rhythm of life,” theWhite Lotusstar stated on the website that he wanted to create “a pair of stylish sunglasses that expressed and integrated with my inward and outward journey.““If you’re goggles ain’t Goggins, they don’t belong on your noggins,” the White Lotus star concludes.

Walton Goggins Is Winning. Always.

February 09, 2025 10:19 PM EST

“Actors, we have the power to convince the world we know what we’re doing when, in fact, we do not,” Walton Goggins admits at the beginning of the commercial for GoDaddy Airo, the company’s AI-powered tool for small business owners.

“I can make you believe I’m a detective without ever stepping foot on an actual crime scene,” he continues. “Astronaut? Nope. … But my hardest role yet? Small business owner. Because I have no idea what I’m doing.”

The spot is tied to Goggins' small business, Walton Goggins Goggle Glasses, which he launched in November. Described as “a sexy pair of shades that move with you as you dance to the rhythm of life,” theWhite Lotusstar stated on the website that he wanted to create “a pair of stylish sunglasses that expressed and integrated with my inward and outward journey.”

“If you’re goggles ain’t Goggins, they don’t belong on your noggins,” the White Lotus star concludes.

Another Alien Joins the Conversation

February 09, 2025 10:15 PM EST

Comedians Tim Robinson and Sam Richardson lead an E.T.-style alien sendoff that goes terribly wrong in the Totino’s Pizza Rolls spot.

In the new spot, the alien thanks the dads for the Totino pizza rolls before it goes. “We’ll miss you, Chazmo,” one of the teens says.

Chazmo says they will miss her too and slowly waves. Clutching a bag of the frozen pizza roles, the furry creature adds, “They’re the most snackable pizza in the uni-” before the doors to the UFO quickly shut and crushes his neck. The three teens scream.

“Unfortunately, that’s just a part of life,” Robinson says, as Richardson adds, “Rest in peace, Chazmo” in an exaggerated voice.

E.L.F. Brings Beauty to the Bowl ActionFebruary 09, 2025 10:12 PM ESTCopy The Link To This Blog PostAs part ofe.l.f. Cosmetics' 11 out of 10 E.L.F. TIME SHOW livestream alongside of the Big Game, viewers on Tubi caught 30 seconds of their new spot promoting some of their greatest hits products (alongside the scientist making the magic happening).The clip featured a cut-down version of this 2-minute spot, cleverly all in German. In the shortened version, the doctor shows off some dance moves.

E.L.F. Brings Beauty to the Bowl Action

February 09, 2025 10:12 PM EST

As part ofe.l.f. Cosmetics' 11 out of 10 E.L.F. TIME SHOW livestream alongside of the Big Game, viewers on Tubi caught 30 seconds of their new spot promoting some of their greatest hits products (alongside the scientist making the magic happening).

The clip featured a cut-down version of this 2-minute spot, cleverly all in German. In the shortened version, the doctor shows off some dance moves.

David Beckham, Meet Dave Beckham

February 09, 2025 10:08 PM EST

David Beckham and Matt Damon are brothers in Stella Artois’s Super Bowl ad! Well, kinda.

Who should open it, but “Dave Beckham” (Damon), who immediately invites David to join him for some barbecue and a beer.

After some discussion about buffalo wings, a neighbor tosses Dave a football, and he kicks it high into the air with a thunderous sound effect. “It’s just something I do,” Dave says.

Realizing that this man is most definitely his brother, David looks at the drink in his hand and sees that it’s a Stella Artois. “You drink Stella?” he asks with a nod of approval.

“I have taste, David,” Dave replies, before the brothers clink their bottles together and walk away with their arm around each other.

Harrison Ford Ponders Freedom

February 09, 2025 09:59 PM EST

In a powerful commercial for rJeepthat debuted during the fourth quarter,Harrison Fordreflects on the value of freedom and the importance of choosing wisely when seeking personal happiness.

“Freedom is the ability to inspire. The most sacred thing in life isn’t the path, it’s the freedom to choose it,” he says later. “We won’t always agree on which way to go, but our differences can be our strength. So choose, but choose wisely.”

Harrison Ford in Jeep’s 2025 Super Bowl commercial.Atiba Jefferson on behalf of the Jeep brand

Atiba Jefferson on behalf of the Jeep brand

At the end, he concludes, “This Jeep makes me happy. Even if my name is [mouths Ford].”

“It’s just a rumination on life,” Ford tells PEOPLE exclusively of the two-minute spot, titled “Owner’s Manual.” “It’s about having control and choice in your own life, and it’s about assuming the responsibility for your own life.”

Nike Reveals Bold New TaglineFebruary 09, 2025 09:53 PM ESTCopy The Link To This Blog PostFor Super Bowl LIX, Nike debuted a new ad campaign complete with a new tagline they’re referring to as an “anthem”: “So Win.” As in, “You can’t win. So win,” a mentality especially geared towards womens sports.Grammy winner Doechii provides the powerful voiceover throughout the commercial, stating things female athletes often here like, “You can’t make demands. You can’t be proud. You can’t keep score. You can’t stand out.“As she speaks, footage shows Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly Smith), Aryna Sabalenka and more persevering, and doing the exact opposite.“At Nike, we make sure the athlete is at the center of everything we do, from product creation to storytelling,” Nicole Graham, chief marketing officer of NIKE, Inc. said in a sttement. “We are at our best when we are representing the voice of the athlete and their voice becomes our voice. This brand anthem, featuring elite Nike athletes, is a perfect example of how we can inspire everyone to win, whatever that means for them.”

Nike Reveals Bold New Tagline

February 09, 2025 09:53 PM EST

For Super Bowl LIX, Nike debuted a new ad campaign complete with a new tagline they’re referring to as an “anthem”: “So Win.” As in, “You can’t win. So win,” a mentality especially geared towards womens sports.

Grammy winner Doechii provides the powerful voiceover throughout the commercial, stating things female athletes often here like, “You can’t make demands. You can’t be proud. You can’t keep score. You can’t stand out.”

As she speaks, footage shows Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly Smith), Aryna Sabalenka and more persevering, and doing the exact opposite.

“At Nike, we make sure the athlete is at the center of everything we do, from product creation to storytelling,” Nicole Graham, chief marketing officer of NIKE, Inc. said in a sttement. “We are at our best when we are representing the voice of the athlete and their voice becomes our voice. This brand anthem, featuring elite Nike athletes, is a perfect example of how we can inspire everyone to win, whatever that means for them.”

The Winner for Most Colorful Commercial Goes To…February 09, 2025 09:33 PM ESTCopy The Link To This Blog PostAfter you eat one Nerds gummy cluster, here comes the two to the three to the four, so it makes sense that they’d hire Shaboozey for their Super Bowl commercial. But oh my, good lord.The five-time Grammy nominee is walks through New Orleans singing his own version of jazz legend Louis Armstrong’s “What a Wonderful World.”  As he takes a bite of the candy, the world around him swirls with color and a massive animated gummy is covered in Nerds.“I have this deep resonating tone, and Louis' voice is so distinct,” Shaboozey tells PEOPLE. “And I think people also say that about me. It just made so much sense [to cover this song].”“‘A Bar Song’ has the same uplifting feel [as ‘What a Wonderful World’] — just wanting to include everybody and make something positive,” he explains. “The Louis record, as well, does that just as far as [it] brings everyone in and just brings up the spirits and brings up the vibes of everybody.”

The Winner for Most Colorful Commercial Goes To…

February 09, 2025 09:33 PM EST

After you eat one Nerds gummy cluster, here comes the two to the three to the four, so it makes sense that they’d hire Shaboozey for their Super Bowl commercial. But oh my, good lord.

The five-time Grammy nominee is walks through New Orleans singing his own version of jazz legend Louis Armstrong’s “What a Wonderful World.”  As he takes a bite of the candy, the world around him swirls with color and a massive animated gummy is covered in Nerds.

“I have this deep resonating tone, and Louis' voice is so distinct,” Shaboozey tells PEOPLE. “And I think people also say that about me. It just made so much sense [to cover this song].”

“‘A Bar Song’ has the same uplifting feel [as ‘What a Wonderful World’] — just wanting to include everybody and make something positive,” he explains. “The Louis record, as well, does that just as far as [it] brings everyone in and just brings up the spirits and brings up the vibes of everybody.”

Influencers Want a Soda

February 09, 2025 09:28 PM EST

For their Super Bowl commercial, Poppi hit up influencers Alix Earle, Jake Shane andLove Island USA’s Rob Rausch (in his signature overalls).

Throughout the colorful spot, characters struggle to order a soda but eventually see the flavorful low-calorie, probiotic soda on the menu to satisfy their cravings.

Ice Cream, Meet SpeedFebruary 09, 2025 09:16 PM ESTCopy The Link To This Blog PostVin Diesel is trading hisFast & Furiouslifestyle for something a little slower in the new Häagen-Dazs Super Bowl commercial, “Not So Fast, Not So Furious.“The ad pays tribute to Diesel’sFast & Furiousfranchise, kicking off with motors revving and feet on the gas. But once they’ve hit the road in a convertible, Michelle Rodriguez busts into a vanilla milk chocolate almond ice cream bar. Suddenly, everything is moving a little slower: Smokey Robinson’s “Cruisin’” plays on the radio and Rodriguez’s hair waves in the breeze as Diesel looks over at her adoringly.Ludacris soon pulls up next to them and asks, “Hey! What happened to fast life?”“Not today,” Diesel says with a smile and punches up the volume on the radio.For Diesel, the brand is “more than just ice cream — it’s memories,” he tells PEOPLE. “My mother introduced me to Häagen-Dazs when I was a teenager; coffee was her favorite. I can still remember rewarding myself [with it] after an audition as a young actor.”

Ice Cream, Meet Speed

February 09, 2025 09:16 PM EST

Vin Diesel is trading hisFast & Furiouslifestyle for something a little slower in the new Häagen-Dazs Super Bowl commercial, “Not So Fast, Not So Furious.”

The ad pays tribute to Diesel’sFast & Furiousfranchise, kicking off with motors revving and feet on the gas. But once they’ve hit the road in a convertible, Michelle Rodriguez busts into a vanilla milk chocolate almond ice cream bar. Suddenly, everything is moving a little slower: Smokey Robinson’s “Cruisin’” plays on the radio and Rodriguez’s hair waves in the breeze as Diesel looks over at her adoringly.

Ludacris soon pulls up next to them and asks, “Hey! What happened to fast life?”“Not today,” Diesel says with a smile and punches up the volume on the radio.

For Diesel, the brand is “more than just ice cream — it’s memories,” he tells PEOPLE. “My mother introduced me to Häagen-Dazs when I was a teenager; coffee was her favorite. I can still remember rewarding myself [with it] after an audition as a young actor.”

An Accidental Lame Party SavedFebruary 09, 2025 09:13 PM ESTCopy The Link To This Blog PostThere’s a party in the cul-de-sac in Bud Light’s Super Bowl spot featuring Peyton Manning, Post Malone and Shane Gillis.The “Big Men on Cul-De-Sac” clip begins with Post Malone and Gillis stepping up to save the day after a neighbor tells them he “accidentally threw a lame party.“Soon the two suddenly emerge with a leaf blower, lawn mower-turned-meat smoker, and a massive blue cooler filled with Bud Light.Once the crowd at the party begins to grow, Manning appears as one of the neighbors and declares that “this Cul-De-Sac is popping.“Manning tells PEOPLE that shooting the Super Bowl ad with Post Malone and Gillis was “a lot of fun. … They made my job easy. I’ve been fortunate to have some great teammates, both on the football field and off the field, over the years and I would say Shane and Post are certainly no different.““It’s not hard to act like you’re having a good time when you’re around these two guys. We’re genuinely laughing, genuinely enjoying the moment,” he adds.

An Accidental Lame Party Saved

February 09, 2025 09:13 PM EST

There’s a party in the cul-de-sac in Bud Light’s Super Bowl spot featuring Peyton Manning, Post Malone and Shane Gillis.

The “Big Men on Cul-De-Sac” clip begins with Post Malone and Gillis stepping up to save the day after a neighbor tells them he “accidentally threw a lame party.”

Soon the two suddenly emerge with a leaf blower, lawn mower-turned-meat smoker, and a massive blue cooler filled with Bud Light.

Once the crowd at the party begins to grow, Manning appears as one of the neighbors and declares that “this Cul-De-Sac is popping.”

Manning tells PEOPLE that shooting the Super Bowl ad with Post Malone and Gillis was “a lot of fun. … They made my job easy. I’ve been fortunate to have some great teammates, both on the football field and off the field, over the years and I would say Shane and Post are certainly no different.”

“It’s not hard to act like you’re having a good time when you’re around these two guys. We’re genuinely laughing, genuinely enjoying the moment,” he adds.

Flesh Hats?

February 09, 2025 08:57 PM EST

Free streamer tubi took a big swing with their 60-second post-halftime Super Bowl spot… but did it work?

The commercial begins with a couple looking at their ultrasound, only to learn that their son will be born with a flesh cowboy hat. “It looks like he’s going to like westerns,” the doctor says.

“But, what if westerns aren’t hot when he grows up?” the concerned mom asks her husband.

“If it’s in you, it’s in here,” reads the tagline.

Here’s Bill Murray’s Email AddressFebruary 09, 2025 08:44 PM ESTCopy The Link To This Blog PostYes, Yahoo’s commercial just featured an email address for Bill Murray. And yes, it’s real.For their Super Bowl ad in 23 years, Yahoo created anunexpected interactive experience— featuring Murray.“Have you ever looked in the mirror and not seen yourself?” he asks., looking in a mirror in his messy office and seeing himself as a dog. “I don’t think I need professional help, but a skilled amateur…maybe? Little help?“He then holds up a hand written note with his yahoo email address: billhimself@yahoo.com.

Here’s Bill Murray’s Email Address

February 09, 2025 08:44 PM EST

Yes, Yahoo’s commercial just featured an email address for Bill Murray. And yes, it’s real.

For their Super Bowl ad in 23 years, Yahoo created anunexpected interactive experience— featuring Murray.

“Have you ever looked in the mirror and not seen yourself?” he asks., looking in a mirror in his messy office and seeing himself as a dog. “I don’t think I need professional help, but a skilled amateur…maybe? Little help?”

He then holds up a hand written note with his yahoo email address: billhimself@yahoo.com.

Neigh Means Yay

February 09, 2025 08:37 PM EST

Quit horsing around — the Clydesdales are back!

After more than a decade-long absence, a Clydesdale foal has returned for a Super Bowl commercial. The ad, titled “First Delivery,” features a young Clydesdale yearning to join the adult horses on a Budweiser keg delivery. Too small to make the beer run, the foal stays behind and watches as the older horses trot off purposefully.

But when a keg falls off the delivery cart, the clever little horse leaps from their stall to push the keg to its delivery location.

Now the Mustaches Are FlyingFebruary 09, 2025 08:35 PM ESTCopy The Link To This Blog PostNewly minted Critics Choice Award winner Adam Brody realizes a party is out of Pringles when he hears a whisper: “Just blow in the can.” Such an action sounds an alarm across the world, and mustaches rip off the faces of James Harden, Nick Offerman and Kansas City Chiefs coach Andy Reid to fly to the rescue.But, alas, the party home’s windows are closed and they hit the glass just as a horrified Brody decides to head to the store for more chips.To celebrate Reid’s role in the ad, Pringles bought out 78 billboards in and around Kansas City in the lead-up to the Super Bowl.He recently told PEOPLE he wasn’t “not sure” if Travis Kelce and Patrick Mahomes had seen them, “but I’m sure they’ll tell me to stick with the ‘stache once they do,” he joked.

Now the Mustaches Are Flying

February 09, 2025 08:35 PM EST

Newly minted Critics Choice Award winner Adam Brody realizes a party is out of Pringles when he hears a whisper: “Just blow in the can.” Such an action sounds an alarm across the world, and mustaches rip off the faces of James Harden, Nick Offerman and Kansas City Chiefs coach Andy Reid to fly to the rescue.

But, alas, the party home’s windows are closed and they hit the glass just as a horrified Brody decides to head to the store for more chips.

To celebrate Reid’s role in the ad, Pringles bought out 78 billboards in and around Kansas City in the lead-up to the Super Bowl.

He recently told PEOPLE he wasn’t “not sure” if Travis Kelce and Patrick Mahomes had seen them, “but I’m sure they’ll tell me to stick with the ‘stache once they do,” he joked.

The Dream ReunionFebruary 09, 2025 08:33 PM ESTCopy The Link To This Blog PostThis has to be one of the best commercials of the night! Meg Ryan and Billy Crystal reunited at Katz’s Deli in New York City 35 years after filming the iconic fake orgasm scene in When Harry Met Sally.“I can’t believe they let us back in this place,” Crystal, as Harry, says.“Why?” Ryan’s Sally asks. “Nobody remembers that!”But Sally’s not feeling her sandwich until she squeezes some Hellmann’s mayonaisse on it. Then, she’s really into her sandwich and shows it with a spot-on re-enactment of her famous moment in the 1989 film.“This one’s real,” Harry remarks.Actress Sydney Sweeney makes a cameo to deliver the essential “I’ll have what she’s having” line.

The Dream Reunion

February 09, 2025 08:33 PM EST

This has to be one of the best commercials of the night! Meg Ryan and Billy Crystal reunited at Katz’s Deli in New York City 35 years after filming the iconic fake orgasm scene in When Harry Met Sally.

“I can’t believe they let us back in this place,” Crystal, as Harry, says.

“Why?” Ryan’s Sally asks. “Nobody remembers that!”

But Sally’s not feeling her sandwich until she squeezes some Hellmann’s mayonaisse on it. Then, she’s really into her sandwich and shows it with a spot-on re-enactment of her famous moment in the 1989 film.

“This one’s real,” Harry remarks.

Actress Sydney Sweeney makes a cameo to deliver the essential “I’ll have what she’s having” line.

Eyes Up, Everyone

February 09, 2025 08:31 PM EST

“Let’s give breasts the attention they deserve most,” Hailee Steinfeld says in a spot for Swiss pharmaceutical company Novartis encouraging women to prioritize their breast health. The clip also stars Wanda Sykes, who is a breast cancer survivor.

At the end of the extended ad, Sykes says, “Let’s start paying attention to breasts when it matters the most. Early detection for breast cancer is a game-changer and why I’m able to be here today.”

Breast cancer is the second most common cancer among women in the U.S., according to the Centers for Disease Control and Prevention.

As Sykes says in the ad, “Let’s get more women screened than ever before. Go toYourAttentionPlease.comand take the first step.”

Glen Powell Is a Rugged Goldilocks

February 09, 2025 08:28 PM EST

Goldilocks just got a makeover for Ram Trucks’ 2025 Super Bowl commercial — and she’s now a “rugged, woodsy dude.” And he looks like Glen Powell with a long blond wig.

When the beds, chairs and porridge don’t appeal to him, Goldilocks goes in search of “something tastier” — and finds it when he looks outside and sees three Ram trucks. “Those look just right,” he declares.

“Yeah, the bears were there,” he says as they growl at him. “And they all lived happily ever after. Sort of.”

Pete Davidson, Alien AmbassadorFebruary 09, 2025 08:01 PM ESTCopy The Link To This Blog PostGordon Ramsay must cook up the perfect dish for visiting aliens in Area 51 in HexClad’s commercial.“Apparently, they’re foodies,” says the woman guiding him around the compound. Ramsay responds, “Ah, foodies,” feigning disdain. “The worst.“The woman tells Ramsay that he can use anything in the test kitchen, including “top secret alien cooking technology.““Wait, that’s just a HexClad pan,” Ramsay says, picking one up. “I’ve got these at home!““Unfortunately, it was leaked eight years ago,” the woman replies, pausing to place the pan on a burner. “This pan was developed using material from an alien spacecraft.“Next, the woman tells Ramsay he must meet with the “alien ambassador,” who turns out to be Pete Davidson.“All famous people are aliens,” Davidson says, though Ramsay replies that he isn’t one. “I meant, like, really famous people.”

Pete Davidson, Alien Ambassador

February 09, 2025 08:01 PM EST

Gordon Ramsay must cook up the perfect dish for visiting aliens in Area 51 in HexClad’s commercial.

“Apparently, they’re foodies,” says the woman guiding him around the compound. Ramsay responds, “Ah, foodies,” feigning disdain. “The worst.”

The woman tells Ramsay that he can use anything in the test kitchen, including “top secret alien cooking technology.”

“Wait, that’s just a HexClad pan,” Ramsay says, picking one up. “I’ve got these at home!”

“Unfortunately, it was leaked eight years ago,” the woman replies, pausing to place the pan on a burner. “This pan was developed using material from an alien spacecraft.”

Next, the woman tells Ramsay he must meet with the “alien ambassador,” who turns out to be Pete Davidson.

“All famous people are aliens,” Davidson says, though Ramsay replies that he isn’t one. “I meant, like, really famous people.”

Matthew McConaughey Has an IdeaFebruary 09, 2025 07:54 PM ESTCopy The Link To This Blog PostIs anyone having more fun in a commercial tonight than Matthew McConaughey?The Oscar winner just made a very good case for a football conspiracy with his Super Bowl commercial for Uber Eats. He just hasn’t convinced Greta Gerwig it’s worth making a movie about yet.The ad follows McConaughey as he explains that he believes football was invented to sell food. As he dives into his theory, he takes on the role of people throughout the history of football and reenacts various situations with the help of celebrities such asMartha Stewart,Charli xcx,Kevin BaconandSean Evans.

Matthew McConaughey Has an Idea

February 09, 2025 07:54 PM EST

Is anyone having more fun in a commercial tonight than Matthew McConaughey?

The Oscar winner just made a very good case for a football conspiracy with his Super Bowl commercial for Uber Eats. He just hasn’t convinced Greta Gerwig it’s worth making a movie about yet.

The ad follows McConaughey as he explains that he believes football was invented to sell food. As he dives into his theory, he takes on the role of people throughout the history of football and reenacts various situations with the help of celebrities such asMartha Stewart,Charli xcx,Kevin BaconandSean Evans.

Hate Has No Place… AnywhereFebruary 09, 2025 07:52 PM ESTCopy The Link To This Blog PostIt’s a shame this commercial even has to exist, but given the rhetoric being spread across social media lately — andespecially over the past few days— it’s essential.New England Patriots CEO Robert Kraft’s Foundation to Combat Antisemitism brought Snoop Dogg and Tom Brady together for a fictional spat where they shout reasons they hate each other back and forth: “I hate you because I think that you hate me!” “Cause I need someone to blame.” “Cause you talk different,” “Cause you act different. “Cause you’re just different.”A banner appears: “The reasons for hate are as stupid as they sound.”“Man, I hate that things are so bad that we have to do a commercial about it,” Snoop says.

Hate Has No Place… Anywhere

February 09, 2025 07:52 PM EST

It’s a shame this commercial even has to exist, but given the rhetoric being spread across social media lately — andespecially over the past few days— it’s essential.

New England Patriots CEO Robert Kraft’s Foundation to Combat Antisemitism brought Snoop Dogg and Tom Brady together for a fictional spat where they shout reasons they hate each other back and forth: “I hate you because I think that you hate me!” “Cause I need someone to blame.” “Cause you talk different,” “Cause you act different. “Cause you’re just different.”

A banner appears: “The reasons for hate are as stupid as they sound.”

“Man, I hate that things are so bad that we have to do a commercial about it,” Snoop says.

A Case of the MondaysFebruary 09, 2025 07:47 PM ESTCopy The Link To This Blog PostThe beer brand got a case of the Mondays — complete with a Coors Light box that says Mondays Light — and a whole bunch of human-like sloth football fans try navigating the world at the start of the work week after the Super Bowl.A version of The Mamas and The Papas’ “Monday, Monday” plays as the notoriously slow animals cycle through a spin class, lose control of their speedy lawnmowers, fall asleep on the job, and generally struggle to get through the day.I’m turning into a pretty slow animal at this point too, so I guess I can relate?

A Case of the Mondays

February 09, 2025 07:47 PM EST

The beer brand got a case of the Mondays — complete with a Coors Light box that says Mondays Light — and a whole bunch of human-like sloth football fans try navigating the world at the start of the work week after the Super Bowl.

A version of The Mamas and The Papas' “Monday, Monday” plays as the notoriously slow animals cycle through a spin class, lose control of their speedy lawnmowers, fall asleep on the job, and generally struggle to get through the day.

I’m turning into a pretty slow animal at this point too, so I guess I can relate?

Grocery StampedeFebruary 09, 2025 07:47 PM ESTCopy The Link To This Blog PostThe Avengers of grocery store brand mascots and spokescreatures assemble for Instacart’s Super Bowl commercial. The Jolly Green Giant, the Energizer Bunny, Chester Cheetah and so many others gather to head to a family’s doorstep. Along the way, they pick up the Kool-Aid Man after he busts through a storefront and Isaiah Mustafa on his Old Spice horse.“I’m on a porch,” he declares once they arrive at the family’s front door. A second later, they’re all just products in a shopping bag.“Grocery’s are here!” the mom announces.

Grocery Stampede

The Avengers of grocery store brand mascots and spokescreatures assemble for Instacart’s Super Bowl commercial. The Jolly Green Giant, the Energizer Bunny, Chester Cheetah and so many others gather to head to a family’s doorstep. Along the way, they pick up the Kool-Aid Man after he busts through a storefront and Isaiah Mustafa on his Old Spice horse.

“I’m on a porch,” he declares once they arrive at the family’s front door. A second later, they’re all just products in a shopping bag.

“Grocery’s are here!” the mom announces.

‘None of This Makes Sense’

February 09, 2025 07:43 PM EST

Seal sings a new rendition of his 1994 song “Kiss from a Rose,” while transforming into a seal in the spot for Mountain Dew.

The commercial begins with Mountain Dew’s Mountain Dude offering Becky G a drink. When she takes a sip of the bottle of Mountain Dew Baja Blast, the pop star enters a portal and lands in a boat with the Mountain Dude.

Featuring Seal’s face, the seal continues to sing: “Ooh, the more I think of it, it’s strange I’m a seal, yeah. My flippers can’t hold Mountain Dew, it slips right on through, what a shame. … Dew remains my power, my pleasure, my flame.”

“Well this is the weirdest thing I’ve ever seen,” Becky says.

The ad ends with Seal in human form on the boat, stating, “Good-looking Seal,” as the Mountain Dude exclaims, “None of this makes sense!”

Indeed.

An ULTRA High Level

February 09, 2025 07:38 PM EST

Catherine O’Hara and Willem Dafoe teamed up for Michelob ULTRA as sneaky pickleball phenoms who hustle professional athletes like NFL star Randy Moss, WNBA star Sabrina Ionescu, Olympic gold medalist Ryan Crouser, and actress Kaitlyn Tarver for their coolers of ULTRAs.

They also battle real pickleball pros Jaume Martinez Vich and Emily Cederquist and Parris Todd and Hunter Johnson.

Aliens, No StarsFebruary 09, 2025 07:35 PM ESTCopy The Link To This Blog PostThosecommercials featuring Patrick Mahomes and the Kansas City Chiefsin a Doritos focus group were just a warm-up act. The main event was a fan-created and voted-upon spot that wonOhio nativeDylan Bradshaw and his co-director Nate Norrell $1 million and a trip to the Super Bowl.The clever clip sees a man munching on a bag of Doritos as an alien spaceship attempts to abduct the chips.

Aliens, No Stars

February 09, 2025 07:35 PM EST

Thosecommercials featuring Patrick Mahomes and the Kansas City Chiefsin a Doritos focus group were just a warm-up act. The main event was a fan-created and voted-upon spot that wonOhio nativeDylan Bradshaw and his co-director Nate Norrell $1 million and a trip to the Super Bowl.

The clever clip sees a man munching on a bag of Doritos as an alien spaceship attempts to abduct the chips.

Chris and Chris Are in Big Trouble with Kris

February 09, 2025 07:32 PM EST

Chris Hemsworth, Chris Pratt and Kris Jenner teamed up for Meta’s Super Bowl ad, promoting the Ray-Ban Meta glasses. The extended cut of the ad series shows the two Avengers learning about art (and accidentally destroying it … and then trying to cover up the evidence captured on their smart eyewear).

Kris Jenner, Chris Hemsworth and Chris Pratt in the Meta Ray Ban Super Bowl Commercial.Meta

Meta

“We had a great time and enjoyed poking fun at ourselves,” Hemsworth tells PEOPLE. “Watching Pratt and me stumble our way through an art gallery trying our best to look sophisticated and failing miserably should be a lot of fun!”

He adds, “There was a lot of room to improvise which reminded me of the first time I was on an Avengers set with Pratt. He’s got such an incredible wit and sense of humor; it made for another hilarious day.”

Beware of Flying BrowsFebruary 09, 2025 07:25 PM ESTCopy The Link To This Blog PostEugene Levy leads Little Caesars Pizza’s commercial celebrating their new “crazy” puffs, and his daughter — andSchitt’s Creekcostar — Sarah Levy makes a cameo as well.With the true star of the ad being Eugene’s famous eyebrows, which fly off as he takes his first taste of the Crazy Puffs bites, the actor tells PEOPLE he is excited to be a part of one of the biggest nights of the year.“It’s always fun to be doing a Super Bowl commercial and Little Caesars has a great penchant for producing funny spots,” he says, cleverly noting: “It’s an incredibly competitive field and you know you need an eye-raising premise to begin with.”“It was lovely working with my daughter Sarah,” he adds. “Her presence alone warms up the moment as it does any production she is in.“Eugene’s son, Dan Levy, appeared just a few minutes later in his Homes.com commercial with Heidi Gardner and Morgan Freeman.

Beware of Flying Brows

February 09, 2025 07:25 PM EST

Eugene Levy leads Little Caesars Pizza’s commercial celebrating their new “crazy” puffs, and his daughter — andSchitt’s Creekcostar — Sarah Levy makes a cameo as well.

With the true star of the ad being Eugene’s famous eyebrows, which fly off as he takes his first taste of the Crazy Puffs bites, the actor tells PEOPLE he is excited to be a part of one of the biggest nights of the year.

“It’s always fun to be doing a Super Bowl commercial and Little Caesars has a great penchant for producing funny spots,” he says, cleverly noting: “It’s an incredibly competitive field and you know you need an eye-raising premise to begin with.”

“It was lovely working with my daughter Sarah,” he adds. “Her presence alone warms up the moment as it does any production she is in.”

Eugene’s son, Dan Levy, appeared just a few minutes later in his Homes.com commercial with Heidi Gardner and Morgan Freeman.

Vacation with Orlando Bloom and Drew Barrymore? Yes, Please!February 09, 2025 07:23 PM ESTCopy The Link To This Blog PostThe unlikely duo of Orlando Bloom and Drew Barrymore tour an MSC cruise ship and mock each other’s accents and sensibilities as they test all the ship has to offer.And their chemistry is precious. Let’s make this a whole rom-com.In the meantime, is it time for vacation yet? Sorry, holiday.

Vacation with Orlando Bloom and Drew Barrymore? Yes, Please!

February 09, 2025 07:23 PM EST

The unlikely duo of Orlando Bloom and Drew Barrymore tour an MSC cruise ship and mock each other’s accents and sensibilities as they test all the ship has to offer.

And their chemistry is precious. Let’s make this a whole rom-com.

In the meantime, is it time for vacation yet? Sorry, holiday.

New ‘Thunderbolts*’ Trailer Hits Like LightningFebruary 09, 2025 07:20 PM ESTCopy The Link To This Blog Post"Let’s talk facts: The Avengers are not coming,” Valentina Allegra de Fontaine (Julia Louis-Dreyfus) says at the start of the new trailer forThunderbolts*, which was teased during the big game.Yeah, but the big new Marvel movieiscoming. The flick, which stars Sebastian Stan, Florence Pugh, David Harbour and more, hits theaters on May 7.

New ‘Thunderbolts*’ Trailer Hits Like Lightning

February 09, 2025 07:20 PM EST

“Let’s talk facts: The Avengers are not coming,” Valentina Allegra de Fontaine (Julia Louis-Dreyfus) says at the start of the new trailer forThunderbolts*, which was teased during the big game.

Yeah, but the big new Marvel movieiscoming. The flick, which stars Sebastian Stan, Florence Pugh, David Harbour and more, hits theaters on May 7.

The DunKings Are Back — and Taking Digs

February 09, 2025 07:02 PM EST

The new Dunkin commercial, featuring Ben Affleck, Casey Affleck, Jeremy Strong, Kevin Smith, Jason Mewes, Bill Belichick and Belichick’s girlfriend Jordon Hudson, takes quite a few swings.

“Forget them suckers,” Ben says. “Matt Damon and Tom Brady don’t have the heart of a champion. We’ve got a new squad, a DunKings sequel! Afflecks and Belichick… DunKings!”

Casey Affleck, Ben Affleck, Bill Belichick, Dunkin' Donuts Super Bowl Commercial.Dunkin'

Dunkin'

Moments later, Strong emerges from a vat of beans and says he’s “all in for Dunkin.”

“We should’ve paid for Matt,” Casey says. Ben responds, “I told you that.”

Next, a group of green jacket-clad baristas approach the pink and orange posse: “DunKings about to roasted!” the leader of the Barista Buds declares. “Like a dark seasonal roast with coriander and slight balsamic drizzle.”

“Sounds like what’s in my garbage disposal,” Belichick claps back.

If that wasn’t enough of a pointed Starbucks dig, Ben chimes in: “How much to wait a half-hour to get my name misspelled on the cup?”

Watch a full, 7-minute version of the battlehere.

Final ‘Mission’?

February 09, 2025 06:53 PM EST

A 30-second spot forMission: Impossible - The Final Reckoningcontinued to beg the question: Is this Tom Cruise’s finalMission?

“Everything you were, everything you’ve done, has come to this,” Agent Eugene Kittridge (Henry Czerny) says in a voiceover as Tom Cruise runs and performs a series of stunts.

The movie marks Cruise’s eighth in the franchise.

Mission: Impossible - The Final Reckoninghits theaters on May 23.

February 09, 2025 06:41 PM EST

Martha Stewart’s Sketchers commercial.FOX

FOX

Martha Stewart’s series of Sketchers commercials leveled up with hot dance moves.

Holding a beautiful bouquet of flowers as usual, the 83-year-old icon demonstrated how her hands-free Glide-Step Sketchers Slip-Ins makes her feel as she takes a walk.

With the help of technology (read: it’s clearly not really her) she shows off some impressive, bouncy moves, even doing a little break-dancing.

A Trailer That Roars

February 09, 2025 06:28 PM EST

The Jurassic Park franchise is entering a new era withJurassic World Rebirth. — and footage from the flick, out July 2, helped get us amped for football’s biggest night.

Watch the full trailer above.

A ‘Ted Lasso’ Moment Before the GameFebruary 09, 2025 06:05 PM ESTCopy The Link To This Blog PostJuno Temple gives Keeley Jones vibes in her Super Bowl commercial for Oikos yogurt.TheTed Lassostar shows she has super-strength as she lifts Cleveland Browns defensive edge Myles Garrett and carries him through an airport midway through eating the protein-packed yogurt.“It was all about strength and how surprising strength can be and the power that it brings,” she told PEOPLE of the spot. “The fact that [Myles] was so game for me to scoop him up and throw him over my shoulder was just kick-ass!”

A ‘Ted Lasso’ Moment Before the Game

February 09, 2025 06:05 PM EST

Juno Temple gives Keeley Jones vibes in her Super Bowl commercial for Oikos yogurt.

TheTed Lassostar shows she has super-strength as she lifts Cleveland Browns defensive edge Myles Garrett and carries him through an airport midway through eating the protein-packed yogurt.

“It was all about strength and how surprising strength can be and the power that it brings,” she told PEOPLE of the spot. “The fact that [Myles] was so game for me to scoop him up and throw him over my shoulder was just kick-ass!”

A Handsome AnniversaryFebruary 09, 2025 05:42 PM ESTCopy The Link To This Blog PostHello ladies. Look at your man, now back to this post. It’s hard to believe, but it’s been 15 years since Isaiah Mustafa’s iconic Old Spice commerical. And it’s still just a great today.Which works out well for the svelte 50-year-old actor. He appears on a horse again this year in multiple ads for Instacart and Old Spice.Enjoy the Instacart teaser below, and relive the 2010 Old Spice commercial above.

A Handsome Anniversary

February 09, 2025 05:42 PM EST

Hello ladies. Look at your man, now back to this post. It’s hard to believe, but it’s been 15 years since Isaiah Mustafa’s iconic Old Spice commerical. And it’s still just a great today.

Which works out well for the svelte 50-year-old actor. He appears on a horse again this year in multiple ads for Instacart and Old Spice.

Enjoy the Instacart teaser below, and relive the 2010 Old Spice commercial above.

Lacey Chabert Is Adorable in a 1988 Super Bowl Commercial

February 09, 2025 05:12 PM EST

“My daddy and I watched the Olympics and now we’re watching the World Series and the Super Bowl,” Chabert begins in the promo for the NBC affiliate WDAM in her hometown of Hattiesburg, Miss.

“I was going through old home videos last night and happened to find this Super Bowl commercial from 1988!” Chabert, 42, wrote on Instagram. I didn’t even know I had this tape. It was filmed in our house with my sweet dad for our local tv station. My hair, that sideways hat, my Southern accent…memories!”

Too cute.

The ‘F1’ Trailer Revs Up the Super Bowl Commercial ActionFebruary 09, 2025 04:50 PM ESTCopy The Link To This Blog PostThree hours before kickoff, the first big movie teaser trailer of the day dropped:Brad Pitt’sF1.The Apple film sees Pitt as a former driver “who returns to Formula 1 at APXGP, a fictional team on the grid,” per a synopsis.Damson Idrisplays his teammate, as they “compete against the titans of the sport” during the Grand Prix.the cast also includesKerry Condon,Javier Bardem,Tobias Menzies, Sarah Niles,Kim Bodniaand Samson Kayo.F1is in theaters and IMAX this summer. A fulltrailerwas released last year.

The ‘F1’ Trailer Revs Up the Super Bowl Commercial Action

February 09, 2025 04:50 PM EST

Three hours before kickoff, the first big movie teaser trailer of the day dropped:Brad Pitt’sF1.

The Apple film sees Pitt as a former driver “who returns to Formula 1 at APXGP, a fictional team on the grid,” per a synopsis.Damson Idrisplays his teammate, as they “compete against the titans of the sport” during the Grand Prix.

the cast also includesKerry Condon,Javier Bardem,Tobias Menzies, Sarah Niles,Kim Bodniaand Samson Kayo.

F1is in theaters and IMAX this summer. A fulltrailerwas released last year.

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source: people.com