Unofficial Gen-Z Spokesperson Alix Earle Declares That Skinny Jeans Are Back with New Frame Denim Collection

Mar. 15, 2025

Photo:Inez and Vinoodh (2)

Inez and Vinoodh (2)

Skinny jeans aresoback.

On Jan. 23, Frame reintrouced the polarizing trend that divides generations with a modernized silhouette designed in collaboration with TikTok star and purveyor of Gen-Z culture,Alix Earle.

Earle, 24, rocks some of her boldest glam looks yet in the images with her platinum blonde hair done up with Brigitte Bardot-level volume and her eyebrows bleached to barely there status.

In one photo, she poses topless, wearing nothing but thecoated black skinnies($148) with tall clog heels. She also models theclassic mid-wash denim version($128) with a striped T-shirt and black pumps.

Alix Earle for Frame.Inez and Vinoodh

Inez and Vinoodh

Both styles are available to shop at Frame stores globally and on the brand’s website starting Jan. 23. Starting now until Mar. 31, a portion of sales from “The Alix” jeans will be donated toHabitat for Humanity of Greater Los Angelesin support of the recovery efforts amid the devastatingPacific Palisades wildfiresthat began on Jan. 7.

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

“Having ‘The Alix’ skinny jean available at Frame feels like a major milestone moment for me. I’ve secretly kept a pair in my closet for years, and when I first met with Erik in 2023 to discuss a potential Frame collaboration, I couldn’t resist pitching the idea of bringing this classic (although some might say controversial) wardrobe staple back,” Earle shares in a press release.

She adds that the design process was “fun” especially because she’s “all for making or breaking the rules in fashion.”

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

The launch of “The Alix” comes one month after Earle celebrated her 24th birthday on Dec. 16.

She celebrated the occasion with aJersey Shore-themed party, which included tons of Snookie-coded outfits and an impromptu performance with Earle onstage.

source: people.com