Vin Diesel SwapsFast & Furiousfor a Slower Pace in Häagen-Dazs Super Bowl Commercial (Exclusive)

Mar. 15, 2025

Vin Dieselis trading his high-speedFast & Furiouslifestyle for something a little slower.The 57-year-old actor stars in the newHäagen-DazsSuper Bowlcommercial"NOT SO FAST, NOT SO FURIOUS" and says he’s ready to embrace a more relaxed pace — if there’s ice cream involved.“My mother introduced me to Häagen-Dazs when I was a teenager; coffee was her favorite,” Diesel tells PEOPLE about his long-standing love for the iconic ice cream brand. “I can still remember rewarding myself [with it] after an audition as a young actor.”The commercial pays tribute to Diesel’sFast & Furiousfranchise — an experience he’s excited to revisit. “You know, when Häagen-Dazs asked me to do the commercial, and given that I’ve been a fan of theirs, I thought about the idea of involvingFastas an ode to its roots and in Los Angeles,” he says about the ad, which also featuresFast & Furiousfranchise costarsLudacrisandMichelle Rodriguez.Reflecting on the recent wildfires in Los Angeles, Diesel adds, “Filming it here and looking back now, I feel it makes it even more special as we look to return and rebuild because L.A. needs the work more than ever.“Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.Diesel is currently in the midst of production onFast X: Part 2, the sequel to 2023’sFast X. He shared that the remainder of filming will take place in Los Angeles to help the city recover from aseries of devastating wildfires, following a request from hisFast & FuriouscostarJordana Brewster.“Last week, during the fires that displaced LA… my sister Jordana reached out to me and said… Please have Universal film the rest ofFast X Part 2in LA,” Diesel wrote onInstagramon Jan. 23, alongside a photo of him hugging Brewster, 44.He added, “Los Angeles needs it now more than ever… Los Angeles is where Fast and Furious started filming 25 years ago… and now Fast will finally return home. All love…“Brewster responded to the post, writing, “Our home ♥️.”Haagen-DazsHaving grown up in New York City, Diesel is grateful to bring more recognition to Los Angeles through his partnership with Häagen-Dazs, a brand that grew up alongside him. “A brand with roots in the South Bronx, that has grown into a global pastime, feels meaningful because it’s been part of my story for so long,” he tells PEOPLE. “It’s more than just ice cream — it’s memories.”

Vin Dieselis trading his high-speedFast & Furiouslifestyle for something a little slower.

The 57-year-old actor stars in the newHäagen-DazsSuper Bowlcommercial"NOT SO FAST, NOT SO FURIOUS” and says he’s ready to embrace a more relaxed pace — if there’s ice cream involved.

“My mother introduced me to Häagen-Dazs when I was a teenager; coffee was her favorite,” Diesel tells PEOPLE about his long-standing love for the iconic ice cream brand. “I can still remember rewarding myself [with it] after an audition as a young actor.”

The commercial pays tribute to Diesel’sFast & Furiousfranchise — an experience he’s excited to revisit. “You know, when Häagen-Dazs asked me to do the commercial, and given that I’ve been a fan of theirs, I thought about the idea of involvingFastas an ode to its roots and in Los Angeles,” he says about the ad, which also featuresFast & Furiousfranchise costarsLudacrisandMichelle Rodriguez.

Reflecting on the recent wildfires in Los Angeles, Diesel adds, “Filming it here and looking back now, I feel it makes it even more special as we look to return and rebuild because L.A. needs the work more than ever.”

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

Diesel is currently in the midst of production onFast X: Part 2, the sequel to 2023’sFast X. He shared that the remainder of filming will take place in Los Angeles to help the city recover from aseries of devastating wildfires, following a request from hisFast & FuriouscostarJordana Brewster.

“Last week, during the fires that displaced LA… my sister Jordana reached out to me and said… Please have Universal film the rest ofFast X Part 2in LA,” Diesel wrote onInstagramon Jan. 23, alongside a photo of him hugging Brewster, 44.

He added, “Los Angeles needs it now more than ever… Los Angeles is where Fast and Furious started filming 25 years ago… and now Fast will finally return home. All love…”

Brewster responded to the post, writing, “Our home ♥️.”

Haagen-Dazs

Having grown up in New York City, Diesel is grateful to bring more recognition to Los Angeles through his partnership with Häagen-Dazs, a brand that grew up alongside him. “A brand with roots in the South Bronx, that has grown into a global pastime, feels meaningful because it’s been part of my story for so long,” he tells PEOPLE. “It’s more than just ice cream — it’s memories.”

source: people.com