What to Know About RedNote — the Chinese Platform Gaining Popularity Ahead of Possible TikTok Ban

Mar. 15, 2025

RedNote logo.Photo:Jaap Arriens/NurPhoto via Getty

Jaap Arriens/NurPhoto via Getty

Ahead of a possible TikTok ban, users are flocking to RedNote.

Known in China asXiaohongshu(Mandarin for “little red book”), RedNote is the most downloaded free app on the Apple App Store on Monday, Jan. 13 — six days before TikTok’s ban in the United States could go into effect.

RedNote features a mix of short-form videos and uses elements similar to Pinterest, offering viewers a mix of video and live-streaming features,Newsweekreported.

The app, founded in 2013, also allows users to share lifestyle content and product reviews, according to the outlet.

Newcomers to RedNote call themselves “TikTok refugees” and also refer to the app as the “Chinese version of Instagram,” according toWired.

RedNote surged in popularity during the COVID pandemic, especially among women, who make up 79% of its 300 million monthly users,The New York Postreports.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

On Friday, Jan. 10, the Supreme Court heard arguments on whether or not to step in and temporarily pause the measure given what TikTok claims isa violation of free speechfor its tens of millions of American users.

TheTimesreported that a ruling is expected imminently, given the Sunday, Jan. 19 deadline.

As creators look for other options, at least one TikToker shared in a post that he was ready to embrace a new language.

source: people.com