Why Ryan Reynolds' Aviation Gin Brand Won't Appear Again in theSimple FavorSequel with Blake Lively

Mar. 15, 2025

Blake Lively and Anna Kendrick in 2018’s ‘A Simple Favor’.Photo:Peter Iovino/Lionsgate/Courtesy of Everett

Peter Iovino/Lionsgate/Courtesy of Everett

Don’t expectRyan Reynolds' gin brand to pop up again in the newA Simple Favorsequel.

Lively and director Paul Feig recreated the cocktail-making moment in apromotional sketch for Regal Cinemasat the time, putting Aviation on full display in the ad.

TheBridesmaidsfilmmaker revealed toEntertainment Weeklythat his own gin brand, Artingstall’s Brilliant London Dry Gin, will instead be included in the movie.

“There’s no more Aviation. This movie is all Artingstall’s all the time,” said Feig, who launched the brand in 2020. “I’m very proud of my brand. And actually, our bottle is so beautiful that it fits in. It doesn’t feel like it doesn’t belong. There’s never a shortage of martinis in any of my movies.”

Anna Kendrick and Blake Lively in “Another Simple Favor” (2025).Lorenzo Sisti

Lorenzo Sisti

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Lively has said that Reynolds, whom she met on the set of 2011’sGreen Lanternand later married in 2012, “works on everything I do, [and] I work on everything he does.”

About how Aviation found its way into 2018’sA Simple Favor, FeigtoldCosmopolitanat the time, “I was trying to clear another gin, and Blake’s like, ‘Hey! Ryan’s got this gin that he really likes!’ She really liked the company and everybody involved.”

“I wouldn’t have done it if I didn’t like the look of it on the screen, but I really thought the bottle looked fantastic,” he added at the time. “So I, honestly, didn’t even realize the level of involvement that [Ryan] had in it, but I think it’s great, because it’s a really good gin.”

Anna Kendrick, Paul Feig and Blake Lively on Sept. 18, 2018.Stephane Cardinale - Corbis/Corbis via Getty

Stephane Cardinale - Corbis/Corbis via Getty

Feig has come to Lively’s defense multiple times in the months since herlegal battle with herIt Ends With Usdirector and costar Justin Baldonibegan in December 2024.

“I’ve now made two movies with Blake and all I can say is she’s one of the most professional, creative, collaborative, talented and kind people I’ve ever worked with,” hewrote on social media Dec. 22.

Then in February, when an Instagram commenter questioned whether theSimple Favorsequel is “Paul Feig’s cut or Blake’s cut,” the filmmaker replied: “It’s my cut. There is no other cut. Blake has been nothing but supportive and a dream to work with. She is the best and an amazing collaborator and I’m her biggest fan."

source: people.com