Winona Ryder and Iman Shine in Pandora's Timeless Jewelry (Including Its Signature Charms) in New 'Be Love' Campaign

Mar. 15, 2025

Pandora launches new “Be Love” campaign starring Winona Ryder and Iman.Photo:Craig McDean

Craig McDean

Valentine’s Day may be over, butPandorais still spreading the love.

The world’s largest jewelry brand is ushering in a new chapter of its “Be Love” campaign withWinona RyderandIman, who wear their hearts on their sleeves — or shall we say, their bling — in the featured portraits.

Iman for Pandora.Craig McDean

Per a press release, the piece was designed with a “fresh, contemporary twist on traditional feminine icons” that commemorates womanhood.

Iman, 69, is effortlessly elegant in layered gold-plated bangles, hoop earrings and sculptural rings.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

Winona Ryder for Pandora.Craig McDean

Meanwhile Ryder, 53, mixes metals for her portraits. In one, she wears a silver bracelet decked out in Pandora’s signature charms, including its zodiac-inspired pendant and the bestsellingBe Love Engravable Heart Charm. In another, she piles on stacks of rings.

In a behind-the-scenes clip shared exclusively with PEOPLE, the Oscar nominee opens up about her love story with film and how it all started with a shared experience with her mom.

“A big moment for me was when I was about 5 or 6. My mom used to be a projectionist. We had moved to the country, we were living on this gorgeous 380-acre [land] with the Redwoods with seven other families. There was this big beautiful barn. She would a hang sheet and somehow have these really great connections when she would get sent films and she would screen them,” Ryder recalls of the childhood memory.

“I would run up and throw myself against the sheet trying to get inside whatever what was going on. That was a transformative moment and that’s when I fell in love with film.”

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

As shared in a press release, the latest “Be Love” campaign is a continued “celebration of what love can bring into our lives.”

“Whether through gifting meaningful pieces, supporting charitable collaborations, or embracing accessible Lab-Grown Diamonds, BE LOVE honors the many ways that love enriches our lives everyday.”

Pandora’s past “Be Love” campaigns have starred musical duoChloe and Halle BaileyandSelma Blair, as well asPamela Andersonand her two sons, Brandon and Dylan.

source: people.com